Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract

2017 ◽  
pp. 251-252
Author(s):  
Qin Zhang ◽  
Manish Gangwar ◽  
Brian Ratchford
Keyword(s):  
Product Categories ◽  
Retail Formats

scholarly journals Supplier integration in the assortment management of builders’ merchants

2015 ◽  
Vol 43 (7) ◽  
pp. 634-651 ◽  
Author(s):  
Daniel Ellström
Keyword(s):  
Case Study Method ◽  
Supplier Relationships ◽  
Content Type ◽  
Product Categories ◽  
Supplier Integration ◽  
Resource Complementarity ◽  
Potential Factors ◽  
The Uk ◽  
Retail Formats

Purpose – The purpose of this paper is to explore supplier integration in the assortment management of builders’ merchants (BMs) by identifying potential factors enabling supplier integration and potential factors mediating the success of supplier integration. Design/methodology/approach – A qualitative case study method was used, in which interviews and participative observations were conducted with a timber supplier and BMs in the UK. Findings – The likelihood that a supplier and a retailer will implement supplier integration is positively affected by the retailer’s format as a large chain with several product categories represented in its stores and the retailer’s trust in the supplier. Effectiveness and efficiency of supplier integration is mediated by the number of different retail formats represented by the retailers, the ability of the supplier to determine cost drivers in its operations and a homogeneous market, meaning that local circumstances have limited effect on demand. Research limitations/implications – The findings are exploratory and further testing of the propositions, using a wider empirical sample, is required. The paper extends theories relating to resource complementarity and suggests that a resource complementarity framework can be applied in relationships other than alliances. Practical implications – This paper suggests when incorporation of supplier resources is possible to implement and when it is likely to succeed. Originality/value – This paper uses a contingency perspective to explore supplier integration and targets individual buyer-supplier relationships. It uses a dyadic perspective and considers how supplier integration affects the dyad, rather than only the buyer.

Assortment Size and PL Penetration in Grocery Retailers' Portfolios during Economic Crisis

2016 ◽  
pp. 244-274 ◽  
Author(s):  
José Luis Ruiz-Real ◽  
Juan Carlos Gázquez-Abad ◽  
Francisco J. Martínez-López
Keyword(s):  
Economic Crisis ◽  
The Other ◽  
Product Categories ◽  
Other Hand ◽  
Competitive Prices ◽  
The One ◽  
Average Size ◽  
Buying Behaviour ◽  
Retail Formats

The economic crisis in Spain has had a major impact on the evolution of retail assortments in food base. On the one hand, it has caused alterations in assorted sizes, as well as in the distribution between NB and PL. On the other hand, it has changed the buying behaviour of consumers seeking brands that offer confidence, but at very competitive prices. The purpose of this chapter is to answer the following questions: How has the economic crisis changed the assortment size in different categories of products in Spanish groceries? In which way has the assortment composition of retailers been altered? Do all the retail formats have the same behaviour in assortment management and PL? The authors argue that there has been an increase in the average size of assortment for all the product categories with the exception of products of fill-ins, and the only two retail formats that have increased the weight of the PL in their assortments are large and medium-sized supermarkets.

Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach

2020 ◽  
pp. 231971452096870
Author(s):  
Sheikh Basharul Islam ◽  
Suhail Ahmad Bhat ◽  
Mushtaq Ahmad Darzi
Keyword(s):  
Private Label ◽  
Retail Sector ◽  
Private Labels ◽  
Structured Interviews ◽  
Online Retail ◽  
National Brands ◽  
Product Categories ◽  
Private Label Brands ◽  
Almost All ◽  
Retail Formats

Private-label brands (PLBs) are spreading their operations in all product categories and have marked their presence in almost all types of retail formats. They are posing stringent competition to national brands (NBs), be it offline (organized and unorganized) retail or online retail. Besides being favourites of value-conscious Indian consumers, PLBs are becoming a key focus of channel partners as well. In this context, the present research article is aimed at providing insights about how PLBs are able to garner the profit-centric interests of channel partners and how they are affecting the distribution of NBs in the unorganized retail sector. The study is based on information collected through semi-structured interviews with distributors and retailers from Haryana and Punjab. A thematic analysis was performed to draw meaningful inferences from the responses collected through the semi-structured interviews. The results reveal that channel partners’ interest in the high margins of private labels and their interest in maintaining long-term relationships with the latter make NBs vulnerable on parameters such as sales effort investment, in-store visibility, ordering quantity and frequency and numeric distribution. This study provides bases for understanding private label operations in the unorganized retail sector in India.

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

2020 ◽  
Vol 84 (2) ◽  
pp. 114-132 ◽  
Author(s):  
Pranav Jindal ◽  
Ting Zhu ◽  
Pradeep Chintagunta ◽  
Sanjay Dhar
Keyword(s):  
Line Length ◽  
Marketing Mix ◽  
Jel Codes ◽  
Product Categories ◽  
Level Data ◽  
Different Types ◽  
Shopping Trips ◽  
Retail Formats ◽  
Level Variable

The authors study differences in the effects of prices, nonprice promotions, and brand line length on brand shares at different retail formats. Their conceptual framework rests on the presence of trip-level fixed and category-level variable utility components and shows how the trade-off between these components results in (1) different formats visited on different types of shopping trips and (2) differential marginal sensitivities of brand shares to changes in marketing-mix variables across trip types. Together, these provide predictions on how marketing-mix variables differentially affect brand shares at various retail formats. The authors use Nielsen Homescan and store-level data from 2011–2014 and analyze the top ten spending product categories across four retail formats—convenience stores, drugstores, supermarkets, and mass merchandisers—in over 200 Nielsen markets. Implications for brand manufacturers managing the marketing mix across different formats are offered. JEL codes: M310, L11, D4

An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats

Marketing ZFP ◽  
2017 ◽  
Vol 39 (4) ◽  
pp. 24-36 ◽  
Author(s):  
Bernhard Swoboda ◽  
Lukas Morbe ◽  
Dan-Cristian Dabija
Keyword(s):  
Retail Formats

Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?

2008 ◽  
Author(s):  
Maria Kaya ◽  
Paul Steffens ◽  
Sönke Albers ◽  
Dennis Proppe
Keyword(s):  
Consumer Durables ◽  
Product Categories

The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences

2020 ◽  
Author(s):  
Dengfeng Yan ◽  
Jaideep Sengupta
Keyword(s):  
Numerical Cognition ◽  
Consumer Preferences ◽  
Product Categories ◽  
Relative Preference ◽  
Compensatory Consumption

Abstract This research seeks to examine, first, whether and why consumers perceive divisible versus indivisible numbers differently and, second, how such divergent perceptions influence consumer preferences for marketer-created entities associated with divisible versus indivisible numbers. Integrating insights from two different literatures—numerical cognition and loneliness—we propose and find that numbers perceived to be divisible (vs. indivisible) are viewed as having more “connections” and are therefore deemed to be less lonely. Building on these findings and the literature on compensatory consumption, we then propose and demonstrate that a temporary feeling of loneliness increases participants’ relative preference for various targets—products, attributes, and prices—associated with divisible (vs. indivisible) numbers, which are perceived to be relatively more connected and less lonely. It merits mention that our findings are triangulated across a wide variety of numbers, different product categories, and multiple operationalizations of loneliness.

scholarly journals Tracking the Fate of Aluminium in the EU Using the MaTrace Model

Resources ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 72
Author(s):  
Gabriela Jarrín Jácome ◽  
María Fernanda Godoy León ◽  
Rodrigo A. F. Alvarenga ◽  
Jo Dewulf
Keyword(s):  
Secondary Production ◽  
Economic Importance ◽  
Baseline Scenario ◽  
Light Weight ◽  
The European Union ◽  
High Corrosion Resistance ◽  
Product Categories ◽  
The Impact ◽  
Selective Collection ◽  
The Eu

Aluminium is a metal of high economic importance for the European Union (EU), presenting unique properties (e.g., light weight and high corrosion resistance) and with applications in important sectors (e.g., transportation, construction and packaging). It is also known for its high recyclability potential, but relevant losses occur in its life cycle, compromising the amount of aluminium available for secondary production. A novel methodology that allows the identification of these losses and their impact on the aluminium flows in society is the MaTrace model. The objective of this article is to perform a dMFA of the secondary production of aluminium in the EU technosphere using the modified version of MaTrace, in order to estimate flows of the metal embedded in 12 product categories. Twelve scenarios were built in order to assess the impact of changes in policies, demand and technology. The flows were forecasted for a period of 25 years, starting in 2018. The results of the baseline scenario show that after 25 years, 24% of the initial material remains in use, 4% is hoarded by users, 10% has been exported and 61% has been physically lost. The main contributor to the losses is the non-selective collection of end-of-life products. The results of the different scenarios show that by increasing the collection-to-recycling rates of the 12 product categories, the aluminium that stays in use increase up to 32.8%, reaffirming that one way to keep the material in use is to improve the collection-to-recycling schemes in the EU.

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