Journal of Business Management Perspective
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Published By Armenian Green Publishing Co.

2645-4157
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scholarly journals Affecting of Ambush Marketing on Purposes of Sponsors' Through Brand Development

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
مهدی نادری نسب
Keyword(s):  
Ambush Marketing ◽  
Brand Development

scholarly journals Designing a Framework to Enhance Digital Customer Experience in Internet Banking

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
احسان کریمی ◽  
مهدی شامی‌زنجانی ◽  
مسعود کیماسی ◽  
علیرضا حسن زاده
Keyword(s):  
Customer Experience ◽  
Internet Banking ◽  
Digital Customer Experience

scholarly journals Designing a brand rejuvenation model with the role of brand-oriented human resource strategy

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
سیدنجم الدین موسوی ◽  
صابر تقی پور ◽  
معصومه مومنی مفرد
Keyword(s):  
Human Resource ◽  
Human Resource Strategy ◽  
Resource Strategy

scholarly journals A comprehensive study on customer experience using theme analysis: How to create excellent customer experience?

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
زهره دهدشتی شاهرخ ◽  
محمد نبی زاده
Keyword(s):  
Customer Experience ◽  
Comprehensive Study

scholarly journals Identifying Key Factors Influencing Anticonsumption Behavior among Iranian Consumers

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
Mohammad Nazarian ◽  
Hossein Vazifehdoost ◽  
Kambiz Heidarzadeh ◽  
Karim Hamdi
Keyword(s):  
Key Factors ◽  
Factors Influencing

scholarly journals Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
داود فیض ◽  
عظیم زارعی ◽  
هادی قزوینی
Keyword(s):  
Expert System ◽  
System Approach ◽  
Fuzzy Expert System ◽  
Brand Performance

scholarly journals Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery

2020 ◽  
Vol 18 (40) ◽  
pp. 0-0
Author(s):  
محمد یقینی ◽  
نادر جعفری هفتخوانی
Keyword(s):  
Brand Identity

scholarly journals Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG)

2019 ◽  
Vol 18 (39) ◽  
pp. 0-0
Author(s):  
مرتضی ملکی مین باش رزگاه ◽  
هوشمند باقری قره بلاغ
Keyword(s):  
Cognitive Dissonance ◽  
Consumer Goods ◽  
Fast Moving ◽  
Fast Moving Consumer Goods ◽  
Post Purchase

scholarly journals Planning a Comprehensive Model of CommunicationBased Branding in the Iranian Banking Industry

2019 ◽  
Vol 18 (39) ◽  
pp. 0-0
Author(s):  
حسن عباس زاده ◽  
دکتر اکبر عالم تبریز ◽  
دکتر منصور ایران دوست ◽  
عادل صلواتی
Keyword(s):  
Banking Industry ◽  
Comprehensive Model
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