der markt
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Regionalität als Erfolgsfaktor bei Finanzdienstleistungen?

der markt ◽  
2012 ◽  
Vol 51 (4) ◽  
pp. 139-145
Author(s):  
Robert Sobotka ◽  
Ewald Judt

scholarly journals Editorial

der markt ◽  
2012 ◽  
Vol 51 (4) ◽  
pp. 117-117
Author(s):  
Arne Floh

Gütezeichen und ihre Wirkungsbeziehungen – ein Literaturüberblick

der markt ◽  
2012 ◽  
Vol 51 (4) ◽  
pp. 147-163 ◽  
Author(s):  
Ulya Haenraets ◽  
Julia Ingwald ◽  
Vanessa Haselhoff

Kundenzufriedenheit mit der Betreuung durch Call Center – Eine erklärende empirische Studie

der markt ◽  
2012 ◽  
Vol 51 (4) ◽  
pp. 119-138
Author(s):  
Torsten J. Gerpott ◽  
Mathias Paukert
Keyword(s):  
Call Center ◽  
Empirische Studie

scholarly journals Editorial

der markt ◽  
2012 ◽  
Vol 51 (2-3) ◽  
pp. 49-50
Author(s):  
Arne Floh

The impact of brand heritage on customer perceived value

der markt ◽  
2012 ◽  
Vol 51 (2-3) ◽  
pp. 51-61 ◽  
Author(s):  
Thomas Wuestefeld ◽  
Nadine Hennigs ◽  
Steffen Schmidt ◽  
Klaus-Peter Wiedmann
Keyword(s):  
Perceived Value ◽  
Customer Perceived Value ◽  
The Impact ◽  
Brand Heritage

scholarly journals Editorial

der markt ◽  
2012 ◽  
Vol 51 (1) ◽  
pp. 1-2
Author(s):  
Alexander Zauner

Examining the recent developments in services marketing research

der markt ◽  
2012 ◽  
Vol 51 (1) ◽  
pp. 37-48 ◽  
Author(s):  
Manfred Bruhn ◽  
Matthias Mayer-Vorfelder ◽  
Alexander Maier
Keyword(s):  
Marketing Research ◽  
Services Marketing ◽  
Recent Developments
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