Global Marketing
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Published By Routledge

9781003141709
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Political and Regulatory Climate

2021 ◽  
pp. 89-123
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Regulatory Climate

Global Market Entry Strategies

2021 ◽  
pp. 260-288
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Market Entry ◽  
Global Market ◽  
Entry Strategies

Global Competitors

2021 ◽  
pp. 156-186
Author(s):  
Kate Gillespie ◽  
K. Scott Swan

Global Market Participation

2021 ◽  
pp. 227-259
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Global Market ◽  
Market Participation

Pricing for International and Global Markets

2021 ◽  
pp. 351-383
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Global Markets

The Global Economy

2021 ◽  
pp. 15-50
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Global Economy

Global Markets

2021 ◽  
pp. 127-155
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Global Markets

Cultural and Social Forces

2021 ◽  
pp. 51-88
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Social Forces

Managing Global Distribution Channels

2021 ◽  
pp. 384-418
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Distribution Channels ◽  
Global Distribution

Managing Global Advertising

2021 ◽  
pp. 449-474
Author(s):  
Kate Gillespie ◽  
K. Scott Swan
Keyword(s):  
Global Advertising
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