Effects of Slim and Heavy Advertising Models on Appearance, Self-Esteem and Product Evaluations

2012 ◽  
pp. 29-42
Author(s):  
Verena Hüttl ◽  
Heribert Gierl
Keyword(s):  
Self Esteem ◽  
Product Evaluations ◽  
Advertising Models

Standards of Beauty: The Impact of Mannequins in the Retail Context

2017 ◽  
Vol 44 (5) ◽  
pp. 974-990 ◽  
Author(s):  
Jennifer J Argo ◽  
Darren W Dahl
Keyword(s):  
Mediation Analysis ◽  
Self Esteem ◽  
Future Research ◽  
Product Evaluations ◽  
Male And Female ◽  
Underlying Process ◽  
Female Consumers ◽  
Normative Standard ◽  
The Impact ◽  
Standards Of Beauty

Abstract Across six studies, a female mannequin is demonstrated to have negative implications for both male and female consumers low in appearance self-esteem. In particular, consumers who are lower in appearance self-esteem evaluate a product displayed by a mannequin more negatively as compared with consumers higher in appearance self-esteem. As mannequins signal the normative standard of beauty and consumers with low self-esteem in regard to their appearance believe they fail to meet this standard, these consumers become threatened by the beauty standard when exposed to a mannequin and in response denigrate the product the mannequin is displaying. We provide evidence for the underlying process in three ways: 1) through the finding that the effect for male and female consumers with low appearance self-esteem arises only when the mannequin is displaying an appearance-related product, 2) through mediation analysis demonstrating that the mannequin conveys society’s standard of beauty and that this negatively impacts product evaluations, and 3) through mitigation of the effect by removing the presence of threat via a self-affirmation task or decreasing the mannequin’s beauty (e.g., marking its face, removing its hair, or removing its head). Multiple avenues for future research are forwarded.

Are size-zero female models always more effective than average-sized ones?

2015 ◽  
Vol 49 (7/8) ◽  
pp. 1184-1206 ◽  
Author(s):  
Xuemei Bian ◽  
Kai-Yu Wang
Keyword(s):  
Design Methodology ◽  
Self Esteem ◽  
Psychological Characteristics ◽  
Product Evaluations ◽  
Content Type ◽  
Psychological States ◽  
Effective Policy ◽  
Targeted Marketing ◽  
Model Features ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate if brand might affect consumers’ response to replacing size-zero models (SM) with average-sized models (AM) in advertising and how individuals’ psychological states might underlie consumers’ reactions. Design/methodology/approach – Three studies manipulating brand and model body size were conducted and advertising images to female individuals differing in self-esteem were exposed. Findings – This research finds that brand moderates consumers’ model evaluation. Participants evaluated AM as being more attractive than SM for new brands, whereas for well-established brands associated with SM, participants rated both AM and SM as being equally attractive. Self-esteem shapes participants’ evaluation of AM and SM. For new brands, low self-esteem individuals evaluated AM as being more attractive than SM, whereas high self-esteem individuals evaluate AM and SM as being equally attractive. The results are consistent, regardless of whether it is a luxury and a generic brand. These results emerged for both model attractiveness rating and product evaluations. Practical implications – A better understanding of the relative consequences of the use of AM versus SM is essential for more effective policy initiatives and better targeted marketing campaigns. Originality/value – Limited research has documented the possible effects of brand on individuals’ responses to AM as opposed to SM. How individuals of different psychological characteristics may react distinctively to advertisements containing AM versus stereotype SM has not yet been explored until this study. This research takes the first step to bridge these knowledge gaps by looking into how brand and perceiver psychological characteristics jointly work with model features to determine how consumers perceive the AM as opposed to SM. This study provides empirical and comparative evidence of the advantages of using AM and SM in print media.

Building Emotional Intelligence for Student Success: A Pilot Study

2019 ◽  
Vol 4 (6) ◽  
pp. 1445-1461
Author(s):  
Amee P. Shah ◽  
Mary Lou Galantino
Keyword(s):  
Emotional Intelligence ◽  
Emotional Regulation ◽  
Communication Apprehension ◽  
Communication Competence ◽  
Emotional Awareness ◽  
Self Esteem ◽  
Preliminary Evidence ◽  
Empowerment Model ◽  
Dyad Interaction ◽  
Relational Management

Purpose Nationwide, upward trends exist in student issues with anxiety, stress, depression, and lowered classroom performance. As emotional awareness and emotional regulation skills are typically not addressed in professional discipline-specific courses, students experience challenges in their academic performance. This pilot research explored the effect of brief targeted classroom practices within an empowerment-based framework on domains of emotional intelligence. Method Twenty-two students in an undergraduate speech-language pathology class received a 13-week, biweekly, 15-min session of empowerment-based worksheet exercises to develop increased self-esteem, emotional awareness and regulation, and communication. Assessments of self-esteem, emotional intelligence, communication competence, and communication apprehension were conducted using validated scales, namely, the Rosenberg Self-Esteem Scale ( Rosenberg, 1965 ), the Quick Emotional Intelligence Self-Assessment ( Mohapel, 2015 ), the Self-Perceived Communication Competence Scale ( McCroskey & McCroskey, 2013 ), and the Personal Report of Communication Apprehension ( McCroskey, 1982 ), respectively. Midsemester and semester-end student reflections were collected. Results Paired t tests were significant in self-esteem and emotional quotient, including subdomains of emotional awareness, emotional management, social emotional awareness, and relational management. Significance was noted in communication competence in the subdomains of dyad interaction, stranger interaction, and acquaintance. Students' reflection showed significant improvement in empowerment and self-rated improvements in confidence, communication, connections with peers, and trust with instructor. Conclusion Preliminary evidence demonstrates positive outcomes with integration of intentional classroom exercises to build emotional intelligence (including emotional awareness and regulation), self-esteem, and communication. This empowerment model may assist faculty in developing effective pedagogical strategies to build students' self-resiliency.

Counseling Adolescents With Hearing Loss Using a Narrative Therapy Approach

2009 ◽  
Vol 19 (2) ◽  
pp. 72-78
Author(s):  
Rebecca L. Nelson Crowell ◽  
Julie Hanenburg ◽  
Amy Gilbertson
Keyword(s):  
Hearing Loss ◽  
Process Evaluation ◽  
Narrative Therapy ◽  
Daily Life ◽  
Hearing Aid ◽  
Self Esteem ◽  
Therapy Approach ◽  
Self Worth ◽  
Counseling Adolescents

Abstract Audiologists have a responsibility to counsel patients with auditory concerns on methods to manage the inherent challenges associated with hearing loss at every point in the process: evaluation, hearing aid fitting, and follow-up visits. Adolescents with hearing loss struggle with the typical developmental challenges along with communicative challenges that can erode one's self-esteem and self-worth. The feeling of “not being connected” to peers can result in feelings of isolation and depression. This article advocates the use of a Narrative Therapy approach to counseling adolescents with hearing loss. Adolescents with hearing loss often have problem-saturated narratives regarding various components of their daily life, friendships, amplification, academics, etc. Audiologists can work with adolescents with hearing loss to deconstruct the problem-saturated narratives and rebuild the narratives into a more empowering message. As the adolescent retells their positive narrative, they are likely to experience increased self-esteem and self-worth.

Self-Esteem and the SCII: Empirical Investigation of a Clinical Observation

1979 ◽  
Vol 12 (2) ◽  
pp. 82-86
Author(s):  
Karen Friedel ◽  
Jo-Ida Hansen ◽  
Thomas J. Hummel ◽  
Warren F. Shaffer
Keyword(s):  
Empirical Investigation ◽  
Clinical Observation ◽  
Self Esteem

Behavioral and emotional differences between children of divorce and children from intact families: Clinical significance and mediating processes *This study is part of a dissertation () supported from the German research community.

2002 ◽  
Vol 61 (1) ◽  
pp. 5-14 ◽  
Author(s):  
Andreas Schick
Keyword(s):  
Self Esteem ◽  
Research Community ◽  
Children Of Divorce ◽  
Group Differences ◽  
Significant Group ◽  
Intact Families ◽  
Divorce Adjustment ◽  
Theoretical Assumptions ◽  
German Research ◽  
Clinically Significant

The following study is based on a sample of 241 9-13-year-old children (66 children from divorced parents, 175 children from non divorced parents). They were examined for differences regarding anxiety, self-esteem, different areas of competence, and degree of behavior problems. With a focus on the children’s experiences, the clinically significant differences were examined. Clinically significant differences, revealing more negative outcomes for the children of divorce, were only found for social anxiety and unstable performance. The frequency of clinical significant differences was independent of the length of time the parents had been separated. The perceived destructiveness of conflict between the parents one of four facets of interparental conflict in this study functioned as a central mediator of the statistically significant group differences. The children’s perception of the father’s social support was a less reliable indicator of variance. Further studies should try to make underlying theoretical assumptions about the effects of divorce more explicit, to distinguish clearly between mediating variables, and to investigate them with respect to specific divorce adjustment indicators.

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