A Master Class in Brand Planning
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27

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Published By John Wiley & Sons, Inc.

9781119208716, 9780470517918

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Robust Defence of What Brand Advertising is For

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch18 ◽

2015 ◽

pp. 295-306

Author(s):

Stephen Carter

Keyword(s):

Brand Advertising

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The Retail Revolution gets Underway

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch17 ◽

2015 ◽

pp. 279-293

Author(s):

Andrew Seth

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A Theory That Built a Company

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch11 ◽

2015 ◽

pp. 175-193

Author(s):

Mike Hall

Keyword(s):

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Short-Term Effects may be Easier to Measure but Long-Term Effects are More Important

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch10 ◽

2015 ◽

pp. 159-171

Author(s):

Tim Broadbent

Keyword(s):

Long Term Effects ◽

Short Term Effects

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Planning: Craft Skills

A Master Class in Brand Planning ◽

10.1002/9781119208716.part2 ◽

2015 ◽

pp. 105-105

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Measuring Public Opinion in an Individualistic World

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch14 ◽

2015 ◽

pp. 227-235

Author(s):

Chris Forrest

Keyword(s):

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The Media Planner's Revenge

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch6 ◽

2015 ◽

pp. 87-104

Author(s):

Marco Ramini

Keyword(s):

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Index

A Master Class in Brand Planning ◽

10.1002/9781119208716.index ◽

2015 ◽

pp. 345-351

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Marketing-General

A Master Class in Brand Planning ◽

10.1002/9781119208716.part4 ◽

2015 ◽

pp. 252-252

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The Train to Strawberry Hill

A Master Class in Brand Planning ◽

10.1002/9781119208716.ch19 ◽

2015 ◽

pp. 307-326

Author(s):

Hugh Burkitt

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