Development of hybrid fuzzy multi‐criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories

2021 ◽  
Author(s):  
Jia‐Wei Tang ◽  
Chih‐Jou Chen ◽  
Pei‐Hsuan Tsai
Keyword(s):  
Strategic Alliance ◽  
Alliance Formation ◽  
Key Factors ◽  
Marketing Strategic

Competitive positioning through strategic alliance formation: review and synthesis

2007 ◽  
Vol 1 (2) ◽  
pp. 200
Author(s):  
Hans Werner Gottinger
Keyword(s):  
Strategic Alliance ◽  
Alliance Formation

An Empirical Investigation of the Drivers of International Strategic Alliance Formation

2003 ◽  
Vol 21 (3) ◽  
pp. 301-322 ◽  
Author(s):  
Bo Bernhard Nielsen
Keyword(s):  
Strategic Alliance ◽  
Empirical Investigation ◽  
Alliance Formation

Pharmaceutical Industry Trends in Strategic Alliance Formation Between U.S. and Japanese Companies

1996 ◽  
Vol 11 (1) ◽  
pp. 31-41 ◽  
Author(s):  
Mikio Ishizawa ◽  
Mickey C. Smith ◽  
Faye W. Gilbert
Keyword(s):  
Pharmaceutical Industry ◽  
Strategic Alliance ◽  
Alliance Formation ◽  
Japanese Companies ◽  
Industry Trends

The Effect of a Firm’s Resource Characteristics on Strategic Alliance Formation in the Airline Industry

2016 ◽  
Vol 12 (5) ◽  
pp. 149-166 ◽  
Author(s):  
Yun-Ah Song ◽  
◽  
Jung-Min Park ◽  
Katya Cornejo ◽  
◽  
...  
Keyword(s):  
Airline Industry ◽  
Strategic Alliance ◽  
Alliance Formation ◽  
Resource Characteristics

Research on Agricultural Products Logistics Operational Pattern Based on Advanced IT Technology

2014 ◽  
Vol 543-547 ◽  
pp. 4392-4395
Author(s):  
Chuan Zhao ◽  
Guo Ping Cheng
Keyword(s):  
Information Sharing ◽  
Information Dissemination ◽  
Strategic Alliance ◽  
Key Factors ◽  
Analysis And Evaluation ◽  
Level Information ◽  
Low Efficiency ◽  
Founding Principle ◽  
High Level ◽  
Third Part Logistics

Agriculture is the founding principle for a country which has great significance with national interest and people's livelihood. Some logistics links are stumble on information dissemination and high cost which are also the key factors that restrict agriculture logistics development. Based on the comprehensively summarizing of logistics theories both at home and abroad, the paper analyzes the current condition of logistics and finds the problems, such as the low level of information sharing, cumbersome process, expensive cost, low efficiency and less sensitive reaction to market. Through the investigation of Third-Part Logistics (TPL), the paper proposes the agriculture service model with Advanced IT tech upon TPL. In the end, through analysis and evaluation on the model, the paper concludes its advantages, like perfect service functions, strategic alliance with customers, altogether shedding risks, big profit margins, and high level information sharing.

scholarly journals Exploring Critical Success Factors of Competence-Based Synergy in Strategic Alliances: The Renault–Nissan–Mitsubishi Strategic Alliance

2021 ◽  
Vol 14 (8) ◽  
pp. 385
Author(s):  
Andrejs Čirjevskis
Keyword(s):  
Strategic Alliances ◽  
Critical Success Factors ◽  
Success Factors ◽  
Strategic Alliance ◽  
The Arctic ◽  
Future Research ◽  
Alliance Formation ◽  
Quantitative Research Methods ◽  
Critical Success ◽  
The Impact

This paper aims to unbundle the antecedents of competence-based synergy in the strategic alliance formation process by employing the ARCTIC framework. The current research provides a new empirical application of the ARCTIC framework to reveal the success factors of reciprocal synergies of the Renault–Nissan–Mitsubishi strategic alliance in the automotive industry. By taking a resource-based view on the sources of competitive advantage, the current paper contributes to theoretical and practical issues of global strategic alliances as part of the existing literature on strategic management, international business, and corporate finance. By bridging qualitative and quantitative research methods, the paper provides validity to the ARCTIC framework with an application of the real option valuation. A conceptual model of research helps practitioners and scholars to explore critical success factors of alliance formation and to predict a competence-based synergy of strategic alliances. Future research may explore the institutional context of strategic alliances, specifically, exploring the impact of the French and Japanese governments on the Renault–Nissan–Mitsubishi alliance’s synergies.

Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop

2019 ◽  
Vol 31 (4) ◽  
pp. 730-758 ◽  
Author(s):  
Tsuen-Ho Hsu ◽  
Jia-Wei Tang
Keyword(s):  
Strategic Alliance ◽  
Preference Relation ◽  
Cognitive Map ◽  
Fuzzy Cognitive Map ◽  
Key Factors ◽  
Outlying Island ◽  
Content Type ◽  
Factors Affecting ◽  
Managerial Strategies

Purpose The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance partnerships between the outlying island duty-free shops and existing collaboration firms in duty-free shops. Meanwhile, the key factors should be considered in establishing strategic alliance partnerships while analyzing and comparing the perspectives of owners for outlying island duty-free shop and partner vendors of collaborating firms along with differences of influencing key factors on partnership quality. Design/methodology/approach This study incorporates a fuzzy linguistic preference relation analytical network process (fuzzy LinPreRa ANP) in the fuzzy cognitive map (FCM) method to formulate a fuzzy LinPreRa cognitive map to evaluate the interactions and importance of key factors and the conditions of interactive impacts during the establishment of strategic alliance partnerships. The authors use the outlying island duty-free shops in Taiwan as the empirical subject to illustrate how the fuzzy LinPreRa cognitive map is applied. In-depth, interviews and questionnaire surveys are conducted to collect and evaluate respondents concerning key factors affecting strategic alliance partnerships establishment. Findings The following three findings based on the results of empirical analysis: first, the administrative behavioral patterns of managers for strategic alliance partnerships encompass shared values and goal coherence, while the associative statements are located on the first layer of fuzzy LinPreRa cognitive map core associations, which illustrates that businesses attach great importance to conceptual ideas. Second, integrity and reputations of both parties are the governing mechanism of strategic alliance partnerships, influencing mutual reputation. Third, the relationship of strategic alliance partnerships refers to the profit opportunities of both parties and their ability to respond to the market, including future development, regional indicators, marketing capabilities, brand multiplicity and customer retention. However, it can be inferred that such associative factors are located in the outer layer or belong to noncore associations, which means that both parties’ abilities to respond to market reactions are weakened. Practical implications This study provides valuable relationship managerial strategies to maintain long-term partnerships for outlying island duty-free shops and their alliance collaborating firms including strengthened relationships of both parties’ managers to achieve common values and consistent objectives; improved beneficial value of both parties in strategic alliance partnerships; continued close communications to enhance the quality of strategic alliance partnerships; and establishment of personnel training mechanisms and strict formulation of management rules for strategic alliance partnerships. Originality/value The main valuable contributions are included the fuzzy LinPreRa cognitive map by combining two different decision methods including FCM and fuzzy LinPreRa ANP is proposed to help decision makers to improve the evaluation quality and calculation efficiency for critical elements’ interaction and importance; the fuzzy LinPreRa cognitive map can clarify considering significant factors when maintaining strategic alliance partnerships and further provide valuable relationship managerial strategies to maintain long-term relationships for duty-free shop owners and their alliance collaborating firms.

scholarly journals The impact of context and model choice on the determinants of strategic alliance formation: Evidence from a staged replication study

2016 ◽  
Vol 37 (11) ◽  
pp. 2204-2221 ◽  
Author(s):  
Anindya Ghosh ◽  
Ram Ranganathan ◽  
Lori Rosenkopf
Keyword(s):  
Strategic Alliance ◽  
Replication Study ◽  
Model Choice ◽  
Alliance Formation ◽  
The Impact
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