Use the Permission Marketing Model

2019 ◽  
Vol 27 (12) ◽  
pp. 3-3
Author(s):  
Thomas Schroeder
Keyword(s):  
Marketing Model ◽  
Permission Marketing

Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree

2013 ◽  
Vol 774-776 ◽  
pp. 1757-1761
Author(s):  
Bing Xiang Liu ◽  
Xu Dong Wu ◽  
Ying Xi Li ◽  
Xie Wei Wang
Keyword(s):  
Neural Network ◽  
Decision Tree ◽  
Bp Neural Network ◽  
Cable Television ◽  
Model Building ◽  
Television System ◽  
Marketing Model ◽  
Television Service ◽  
Decision Tree Method ◽  
Tree Method

This paper takes more than four hundred records of some cable television system for example, makes data mining according to users data record, uses BP neural network and decision tree method respectively to have model building and finds the best model fits for users to order press service. The results of the experiment validate the methods feasibility and validity.

A Communication-Based Marketing Model for Managing Relationships

1998 ◽  
Vol 62 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Tom Duncan ◽  
Sandra E. Moriarty
Keyword(s):  
Relationship Marketing ◽  
Brand Value ◽  
Critical Element ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Brand Relationships ◽  
Interactive Communication ◽  
Marketing Model ◽  
Key Points ◽  
Valuable Element

The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation of the “new” customer-focused marketing efforts. The authors trace recent parallel shifts in communication and marketing theory and show the intersections between communication and marketing. Although communication always has been a critical element in marketing, the authors show how the increase in interactivity makes communication an even more valuable element of marketing by identifying those many points that link the two disciplines. Using the three key points at which the two disciplines intersect—messages, stakeholders, and interactivity—the authors develop a communication-based model of marketing. They demonstrate how interactive communication at three levels—corporate, marketing, and marketing communication—leads to the brand relationships that drive brand value.

A social marketing model for disseminating research-based treatments to addictions treatment providers

Addiction ◽  
1998 ◽  
Vol 93 (11) ◽  
pp. 1703-1715 ◽  
Author(s):  
G. W. Martin ◽  
M. A. Herie ◽  
B. J. Turner ◽  
J. A. Cunningham
Keyword(s):  
Social Marketing ◽  
Treatment Providers ◽  
Marketing Model ◽  
Addictions Treatment
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