The article reveals the concept of coaching as an innovative technology of public administration. The technology is based on a democratic leadership style, formed by systematic thinking and a somewhat organized technique of questions, which ultimately focuses on the prospect of positive change and optimization of production relations, based on cooperation and feedback. The global goal of coaching in public administration is defined, which provides constant updating of skills of managerial competence and successful leadership through the formation of worldview, adoption of holistic attitudes, a certain culture of communication and interaction, motivation. The effectiveness of the use of coaching technology in public administration is substantiated. The main further prospects of work on the research are determined. Develop scales of indicators for evaluating the effectiveness of coaching technology in public administration.