Challenges of Conducting Market Research During Project Appraisals of Real Estate Investment

The ever increasing global competition among real estate investment organizations has it made imperative for industry players to continually invest in real estate market research to guide them in investment decisions. The quality of market research report provided by the market research professional/consultant is expected to reflect on the quality of outcome of investment decisions made by the investors ad invariably affects the marketability and profitability of the investment concerned. This study investigates the effect of quality market research on the marketability and profitability of real estate investment in developing economies taking Lagos-Nigeria, as case study. The study area is Lagos metropolis, southwestern Nigeria, chosen because of its strategic relevance in real estate investment, as emerging market. Research design is cross-sectional type which is descriptive and the study population consists of respondents who are real estate research consultants and real estate investors in the study area. Random sampling technique was applied and research instrument was closed and open-ended structured questionnaire and face-to interviews for the primary data; and Journals, textbooks, published articles and internet for secondary data. Data collected was analyzed using simple descriptive and statistical tools such as frequency distribution tables, charts, percentages, mean scores, pearson correlation, Analysis of variance (ANOVA) as well as Likert scale. The summary of the result of the data analysis shows that market research contributes immensely to the Property Investment Performance in major indices. The result also established healthy relationship between the quality of market research and real estate investment performance showing that the correlation coefficient of 0.240 significant at 10% level. Subsequently, the study recommended among other things, the establishment of data bank for all real estate performance indices; and real estate market research institute by the Federal Government of Nigeria.

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The Effect of Quality Market Research on the Marketability and Profitability of Real Estate Investment in Emerging Economies

Journal of Humanities & Social Sciences ◽

10.33140/jhss.02.02.07 ◽

2019 ◽

Vol 2 (2) ◽

Keyword(s):

Real Estate ◽

Market Research ◽

Developing Economies ◽

Emerging Market ◽

Investment Decisions ◽

Real Estate Market ◽

Research Report ◽

Real Estate Investment ◽

Investment Performance

The ever increasing global competition among real estate investment organizations has it made imperative for industry players to continually invest in real estate market research to guide them in investment decisions. The quality of market research report provided by the market research professional/consultant is expected to reflect on the quality of outcome of investment decisions made by the investors ad invariably affects the marketability and profitability of the investment concerned. This study investigates the effect of quality market research on the marketability and profitability of real estate investment in developing economies taking Lagos-Nigeria, as case study. The study area is Lagos metropolis, southwestern Nigeria, chosen because of its strategic relevance in real estate investment, as emerging market. Research design is cross-sectional type which is descriptive and the study population consists of respondents who are real estate research consultants and real estate investors in the study area. Random sampling technique was applied and research instrument was closed and open-ended structured questionnaire and face-to interviews for the primary data; and Journals, textbooks, published articles and internet for secondary data. Data collected was analyzed using simple descriptive and statistical tools such as frequency distribution tables, charts, percentages, mean scores, pearson correlation, Analysis of variance (ANOVA) as well as Likert scale. The summary of the result of the data analysis shows that market research contributes immensely to the Property Investment Performance in major indices. The result also established healthy relationship between the quality of market research and real estate investment performance showing that the correlation coefficient of 0.240 significant at 10% level. Subsequently, the study recommended among other things, the establishment of data bank for all real estate performance indices; and real estate market research institute by the Federal Government of Nigeria.

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Implementation of Linkage Programs: The Planner's Role in Real Estate Market Research and Regulation

Journal of Planning Education and Research ◽

10.1177/0739456x8800800112 ◽

1988 ◽

Vol 8 (1) ◽

pp. 45-52 ◽

Cited By ~ 2

Author(s):

Kirk McClure

Keyword(s):

Real Estate ◽

Low Income ◽

Market Research ◽

Real Estate Market ◽

Social Programs ◽

Market Regulation ◽

Real Estate Investment ◽

Commercial Development ◽

Project Analysis ◽

Real Estate Project

The study of real estate development has become an integral part of planning education as planners draw upon the techniques of real estate investment analysis to control land use. The application of these techniques has been expanded by linking new commercial development to noncommercial development that serves public goals. Fees charged against new commercial development are used to fund social programs, such as the production of low income housing. To make these linkage programs work, planners must possess skills in both individual real estate project analysis and market-wide regulation. It is argued here that this second area, market regulation, has not received adequate attention in planning curricula.

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