The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation

2020 ◽  
pp. 99-108
Author(s):  
Rimantas Gatautis ◽  
Jūratė Banytė ◽  
Rita Kuvykaitė ◽  
Regina Virvilaitė ◽  
Aistė Dovalienė ◽  
...  
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Consumer Engagement

Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development

2020 ◽  
pp. 129-172
Author(s):  
Žaneta Piligrimienė ◽  
Agnė Gadeikienė ◽  
Rimantas Gatautis ◽  
Elena Vitkauskaitė
Keyword(s):  
Value Creation ◽  
Consumer Engagement ◽  
Research Results ◽  
Ict Development

Service flexibility: conceptualizing value creation in service

2016 ◽  
Vol 26 (6) ◽  
pp. 868-888 ◽  
Author(s):  
Danilo Brozovic ◽  
Fredrik Nordin ◽  
Daniel Kindström
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Customer Value ◽  
Contextual Influences ◽  
Content Type ◽  
Starting Point ◽  
Service Oriented ◽  
Service Logic ◽  
The Subject ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the subject-specific literature on service and flexibility and derive a conceptualization of the linkages between provider flexibility and customers’ value creation. Design/methodology/approach The authors analyze existing perspectives on service and flexibility and propose linkages between provider flexibility and customer value creation. Findings Drawing on the service logic literature, and utilizing real-world examples, this paper advances propositions and a conceptual model of how flexibility can contribute to value creation. Research limitations/implications This paper establishes the basis for a practical and applicable flexibility perspective on value creation. It is particularly important for service-oriented providers and other firms operating in dynamic contexts. Practical implications The propositions and conceptual model offer suggestions on the manner in which provider flexibility contributes to customer value creation. Contextual influences that moderate provider flexibility in value creation are also included. Originality/value This paper contributes a novel perspective on service, which may serve as the starting point for the development of a more formal flexibility perspective on value creation.

Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kesha K. Coker ◽  
Richard L. Flight ◽  
Dominic M. Baima
Keyword(s):  
Conceptual Model ◽  
Digital Video ◽  
Word Of Mouth ◽  
Positive Word ◽  
Consumer Engagement ◽  
Content Type ◽  
Narrative Transportation ◽  
Advance Theory ◽  
Digital Engagement ◽  
Positive Word Of Mouth

PurposeDigital engagement with advertising remains challenging for marketers. This research examines “being hooked” as the mechanism of narrative transportation associated with digital video storytelling ads. Its purpose is to examine the efficacy of digital video ad format (storytelling vs argumentative) in hooking viewers (i.e. grabbing attention and interest in the ad). This research also presents a conceptual model of the effect of being hooked on digital engagement with advertising.Design/methodology/approachThis study employs a quasi-experimental research design with a final sample of 273 undergraduate students. It tests the hypothesis that digital video storytelling ads hook viewers more effectively than argumentative ads do. It also tests a conceptual model of the positive effect of being hooked on digital engagement with advertising.FindingsDigital video storytelling ads hook viewers more effectively than argumentative ads do. SEM analysis shows that being hooked positively impacts intentions to view, share, promote and spread positive word of mouth. Attitude toward the ad partially mediates the relationship between being hooked and intentions to promote and spread positive word of mouth.Research limitations/implicationsFindings are applicable to target audience profiles that match the sample in this study. Despite this and other limitations, findings advance theory on the process underlying digital video storytelling advertising effects on consumer engagement.Practical implicationsMarketers are advised to invest in more digital video storytelling than argumentative ads. In doing so, marketers are more likely to hook viewers on the ad, thereby generating positive digital engagement with advertising.Originality/valueThis research focuses on attention and interest dimensions of narrative transportation as measured by “being hooked.” It also extends past models of narrative transportation by including more representative measures of digital engagement with advertising.

scholarly journals Value creation in the quadruple helix: a micro level conceptual model of principal investigators as value creators

2017 ◽  
Vol 48 (1) ◽  
pp. 136-147 ◽  
Author(s):  
James A. Cunningham ◽  
Matthias Menter ◽  
Conor O'Kane
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Quadruple Helix ◽  
Principal Investigators ◽  
Micro Level

Co-governance in the consumer engagement process: facilitating multi-beneficial value creation

2015 ◽  
Vol 24 (3-4) ◽  
pp. 327-345 ◽  
Author(s):  
Jimmie G. Röndell ◽  
David Sörhammar ◽  
Mikael Gidhagen
Keyword(s):  
Value Creation ◽  
Consumer Engagement ◽  
Engagement Process

scholarly journals Value creation: an internal customers’ perspective

2015 ◽  
Vol 29 (6/7) ◽  
pp. 560-570 ◽  
Author(s):  
Debra Grace ◽  
Joseph Lo Iacono
Keyword(s):  
Conceptual Model ◽  
Social Exchange ◽  
Value Creation ◽  
Content Type ◽  
Creation Process ◽  
Stakeholder Perspectives ◽  
Internal Customers ◽  
Value Perceptions ◽  
Excellent Starting Point ◽  
Starting Point

Purpose – The purpose of this paper is to understand and deliver the needs and wants of external customers. This being the case, we know quite a lot about one perspective of the value co-creation process (i.e. external customers’ perception) but very little about other stakeholder perspectives, in particular, internal customers’ perspectives of the value co-creation process. Design/methodology/approach – This paper draws on the works of Edvardsson et al. (2011), Giddens (1984), Sweeney and Soutar (200), Helkkula et al. (2012), Herzberg et al. (1959) and Wolf (1970) to build a conceptual model of value creation developed specifically from the internal customer’s perspective. Findings – The resultant conceptual model (shown in Figure 1) provides insight into the socio-structural and social exchange elements of the firm that provide the stimuli to value creation, which in the first instance, gratify (or not) the needs of internal customers and, secondly, influence the multi-dimensional value perceptions of internal customers. Originality/value – The conceptual model of this paper provides a unique, pragmatic and useful framework for understanding how internal customers derive and perceive value within the social landscape of the firm. While empirical validation of the model is essential, the model, as presented herein, provides an excellent starting point for further investigation in this important, but largely under-researched, area.

Hunting for Value: How to Enable Value-in-use? A Conceptual Model

2017 ◽  
Vol 3 (1) ◽  
pp. 50-62
Author(s):  
Jan Petri ◽  
Frank Jacob
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Solution Process ◽  
Empirical Literature ◽  
Current View ◽  
Business Context ◽  
Proposed Model ◽  
Resource Requirements ◽  
The Subject ◽  
Concrete Service

Recently, researchers have prioritized studying service and value creation, which has led to extensive conceptual and empirical literature on the subject. However, models are missing that link existing research on value creation and apply it in a concrete service marketing business context. This article explores how value-in-use must be enabled before entering the relational business solution creation process. Drawing from extant literature, the authors develop a conceptual model with four interrelated elements—solution objectives, resource requirements, assessment and customer–provider interaction. These elements must be aligned iteratively to enable value-in-use. The current study integrates the proposed model into the overarching context of the solution process that culminates with experienced value-in-use. The findings significantly extend the current view of value-in-use as a determining variable when creating business solutions.

scholarly journals Uncovering value creation in innovation ecosystems: paths towards shared value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marika Arena ◽  
Giovanni Azzone ◽  
Giulia Piantoni
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Design Methodology ◽  
Building Blocks ◽  
Shared Value ◽  
Content Type ◽  
Main Building ◽  
Innovation Ecosystems ◽  
Creating Shared Value ◽  
Key Characteristics

PurposeAlthough innovation ecosystems (IEs) are generally considered capable of creating shared value (SV), this potentiality has often been taken for granted and not deeply analysed, yet. As a result, in the literature, there is not a framework that defines the process of SV creation in IEs or which aspects should be considered for understanding it. Moving from these considerations, this paper aims to propose a conceptual model of how IEs can create SV, identifying the main building blocks of the process and the aspects that characterize these building blocks.Design/methodology/approachThe authors reviewed the literature on IEs and value creation over the last 15 years, by structurally analysing 120 articles. On the basis of such review, the authors identified main dimensions of analysis focusing on the conceptualization of SV in IEs.FindingsFirst, the authors developed a conceptual model relying on a process-based logic and framing the SV creation in terms of inputs, here intended as four key characteristics (actors, structure, governance and relations), internal processes (strategies and internal mechanisms) and outputs (the value created). Second, each element of value creation is explored, highlighting the main evidence emerging from prior studies in connection to each block.Originality/valueThis paper drives the identification of some relevant relationships that connect the characteristics of the IEs, the strategies and the internal mechanisms to the output of the process, i.e. the SV created.

A Conceptual Model of Customer Innovation Centric

2010 ◽  
Vol 1 (2) ◽  
pp. 57-71
Author(s):  
Amin A. Shaqrah
Keyword(s):  
Organizational Learning ◽  
Conceptual Model ◽  
Process Improvement ◽  
Value Creation ◽  
Learning Process ◽  
Cognitive Fit ◽  
Internal Process ◽  
Software Companies ◽  
Cognitive Fit Theory ◽  
New Strategy

Customer innovation centric is not only an important perspective on value-creation, but also a new strategy discipline that IT software companies in Jordan should embrace if they are pursue to enlargement successfully. Furthermore, customer experience, customers’ community, customer knowledge, and customer innovation are influential variables for improving organizational learning from customer. In order to study this impact, the author uses cognitive fit theory to develop a model that describes how these variables will affect the success of organizational learning process to enhance products and/or services development, quality, and internal process improvement.

Sign in / Sign up

Export Citation Format

Share Document