Impact of Big Data on Tourism and Hospitality: Challenges and Organisational Adaptation

2021 ◽  
pp. 185-202
Author(s):  
Mustafeed Zaman ◽  
Rajibul Hasan ◽  
S. M. Riad Shams
Keyword(s):  
Big Data ◽  
Tourism And Hospitality ◽  
Organisational Adaptation

The digital traveller: implications for data ethics and data governance in tourism and hospitality

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anca C. Yallop ◽  
Oana A. Gică ◽  
Ovidiu I. Moisescu ◽  
Monica M. Coroș ◽  
Hugues Séraphin
Keyword(s):  
Big Data ◽  
The Body ◽  
Data Governance ◽  
Privacy And Security ◽  
Content Type ◽  
Data Ethics ◽  
Data Framework ◽  
Social License ◽  
Governance Practices ◽  
Tourism And Hospitality

Purpose Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in times of crisis and uncertainty data analytics supports THOs to acquire the knowledge needed to ensure business continuity and the rebuild of tourism and hospitality sectors. Despite being recognised as an important source of value creation, big data and digital technologies raise ethical, privacy and security concerns. This paper aims to suggest a framework for ethical data management in tourism and hospitality designed to facilitate and promote effective data governance practices. Design/methodology/approach The paper adopts an organisational and stakeholder perspective through a scoping review of the literature to provide an overview of an under-researched topic and to guide further research in data ethics and data governance. Findings The proposed framework integrates an ethical-based approach which expands beyond mere compliance with privacy and protection laws, to include other critical facets regarding privacy and ethics, an equitable exchange of travellers’ data and THOs ability to demonstrate a social license to operate by building trusting relationships with stakeholders. Originality/value This study represents one of the first studies to consider the development of an ethical data framework for THOs, as a platform for further refinements in future conceptual and empirical research of such data governance frameworks. It contributes to the advancement of the body of knowledge in data ethics and data governance in tourism and hospitality and other industries and it is also beneficial to practitioners, as organisations may use it as a guide in data governance practices.

scholarly journals Big data and analytics in tourism and hospitality: opportunities and risks

2020 ◽  
Vol 6 (3) ◽  
pp. 257-262 ◽  
Author(s):  
Anca Yallop ◽  
Hugues Seraphin
Keyword(s):  
Big Data ◽  
Data Management ◽  
Data Governance ◽  
Privacy And Security ◽  
Content Type ◽  
Data Ethics ◽  
Technological Advances ◽  
International Tourist ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Purpose The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality. Design/methodology/approach This paper is based on a review of academic and industry literature and access to trends data and information from a series of academic and industry databases and reports to examine how big data and analytics shape the future of the industry and the associated risks and opportunities. Findings This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions. Originality/value This paper provides useful insights into the use of big data and analytics for both researchers and practitioners and offers new perspectives on the debate on data governance and ethical data management in both tourism and hospitality. Because forecasts from the UNWTO indicate a significant increase in international tourist arrivals (1.8 billion tourist arrivals by 2030), the ways tourism and hospitality organisations manage customers’ data become important.

scholarly journals Connecting Big Data and Service Quality Evaluation – Developing a Service Quality Map of the Austrian Hospitality Industry through the Application of Big Data

2017 ◽  
Vol 8 ◽  
pp. 40-54
Author(s):  
Julia Beck ◽  
Margarita Danilenko ◽  
Laura Sperber ◽  
Brenda Wiersma ◽  
Roman Egger
Keyword(s):  
Big Data ◽  
Service Quality ◽  
Hospitality Industry ◽  
Online Reviews ◽  
Comprehensive Overview ◽  
Service Quality Evaluation ◽  
Governmental Institutions ◽  
Extensive Body ◽  
Tourism And Hospitality ◽  
The Impact

The impact of online reviews on guests, hotel owners and other parties is growing in importance. In reference to online reviews, service quality plays a crucial role in hotel diff erentiation and influencing the choice of accommodation made by travellers. Thus, online reviews represent a valuable source of information about perceived service, that has not been fully exploited yet. This research paper attempts to look more closely at this extensive body of data. The authors have conceptualized a tool that assists governmental institutions, DMOs and investors in decision making. This tool accumulates intelligent data and provides a comprehensive overview of the Austrian hospitality industry and its service quality standards. It allows the user to conduct specific queries on how a certain dimension of service quality is perceived. The results can be either visualized on a density map or extracted as a structured .csv file for further analysis.The GAZE Journal of Tourism and Hospitality Vol. 8, 2017, page: 40-54

Mastering Big Data in the Digital Age

2016 ◽  
pp. 104-129 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Big Data ◽  
Organizational Performance ◽  
Hospitality Industry ◽  
Big Data Analytics ◽  
Digital Age ◽  
Sustainable Competitive Advantage ◽  
Privacy And Security ◽  
Big Data Applications ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

This chapter explains the overview of big data; the volume, velocity, variety, veracity, and variability of big data; the privacy and security of big data applications; big data and multimedia utilization; the concept of MapReduce; the concept of Hadoop; big data and data mining; big data and cloud computing; the applications of big data in health care industry; the applications of big data analytics in tourism and hospitality industry; and the challenges and implications of big data in the digital age. Big data is the large volumes of data of high velocity and their variety requiring information processing to add value to the information in the future. The chapter argues that applying big data has the potential to increase organizational performance and gain sustainable competitive advantage in the digital age.

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