Choice and Conflict Between Sacred and Secular Music: A Conversation Piece for Teaching Marketing Ethics

2014 ◽  
pp. 227-229
Author(s):  
Brent Smith ◽  
Janée Burkhalter
Keyword(s):  
Marketing Ethics ◽  
Conversation Piece

CONVERSATION PIECE

2012 ◽  
Vol 49 (2S) ◽  
pp. 360-360
Author(s):  
ELaine R. Barkin
Keyword(s):  
Conversation Piece

Applying the Islamic marketing ethics among small scale business Muslimpreneurs during Covid19 MCO: A comparison among types of social network system (SNS)

2021 ◽  
Author(s):  
M. S. Muhammad Taufik ◽  
P. R. Mohd Faizal ◽  
A. R. Abdul Qayyum ◽  
M. A. Noorfazreen ◽  
Nor Afifa
Keyword(s):  
Social Network ◽  
Marketing Ethics ◽  
Small Scale ◽  
Network System

Food “buycott” as an ethical choice against mafia in Italy

2019 ◽  
Vol 9 (4) ◽  
pp. 490-506 ◽  
Author(s):  
Sergio Rivaroli ◽  
Arianna Ruggeri ◽  
Roberta Spadoni
Keyword(s):  
Structural Equation ◽  
Food Products ◽  
Type Systems ◽  
Equation Model ◽  
Marketing Ethics ◽  
Socially Responsible ◽  
Convenience Sample ◽  
Content Type ◽  
Italian Law ◽  
Critical Choice

Purpose As indicated in the Italian law (No. 109-1996), agri-food co-operatives can also play a role in combatting mafia-type systems by choosing to grow their food products in lands confiscated from mafia-type organisations. These food products provide individuals with a new opportunity to fight criminal organisations on the marketplace. The purpose of this study is to explore how people react to a social marketing initiative devoted to promoting food “buycotting” to counteract mafia-type organisations in Italy. Design/methodology/approach The data were obtained from a convenience sample of 339 Italians, and the study adopted a model inspired by the general theory of marketing ethics. A structural equation model was applied to estimate both the parameter and coefficient functions. Findings Individuals recognise the ethical value of “buycotting”. However, they perceive this form of critical choice as not yet being fully effective in counteracting mafia-type systems in Italy. Practical implications The results suggest that promotional and psychological approaches from marketing literature can be effectively used to influence the consumer’s ethical judgement by selectively communicating and emphasising the benefits of the critical consumption investigated. Originality/value This is one of the first studies to address consumers’ ethical judgments and their reactions towards buycotting food as a critical choice to reward socially responsible corporations.

Nathaniel Dance: A Conversation Piece

1961 ◽  
Vol 56 (268) ◽  
pp. 61
Author(s):  
David Sellin
Keyword(s):  
Conversation Piece

Marketing ethics: a comparison of American and Middle-Eastern marketers

1999 ◽  
Vol 8 (5-6) ◽  
pp. 611-632 ◽  
Author(s):  
Ashraf Attia ◽  
Mahesh N Shankarmahesh ◽  
Anusorn Singhapakdi
Keyword(s):  
Middle Eastern ◽  
Marketing Ethics

Conversation Piece

1984 ◽  
Vol 57 (4) ◽  
pp. 208
Author(s):  
Katharine O'Brien
Keyword(s):  
Conversation Piece
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