New directions for marketing ethics and social responsibility research

2021 ◽  
pp. 1-10
Author(s):  
O. C. Ferrell ◽  
Linda Ferrell
Keyword(s):  
Social Responsibility ◽  
Marketing Ethics ◽  
New Directions

scholarly journals Business Ethics and Social Responsibility

2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 586-588
Author(s):  
Nadia Marinova
Keyword(s):  
Decision Making ◽  
Business Ethics ◽  
Social Responsibility ◽  
Negative Impact ◽  
Positive Influence ◽  
Moral Values ◽  
Marketing Ethics ◽  
Universal Approach

There is still no universal approach to marketing ethics. However, it is an important factor in encouraging marketing decisions that are acceptable to the company as well as being beneficial to society. Social responsibility in marketing refers to the organization's duty to maximize its positive influence and minimize the negative impact on society. Because if ethics refers to moral values that guide decision-making by individuals, social responsibility affects the influence of the organization's decisions and society in general.

scholarly journals The Levels of Marketing Ethics

Ekonomika ◽  
2005 ◽  
Vol 71 ◽  
Author(s):  
Laima Abromaitytė-Sereikienė
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Transition Economies ◽  
Free Market ◽  
Theoretical Background ◽  
Marketing Ethics ◽  
Business Manager ◽  
Market Economies ◽  
Ethical Implications ◽  
Corporate Social

The issue of ethics in marketing continues to be a concern for marketing practitioners and researchers. Every business manager would probably agree that ethical implications are often inherent in marketing decisions. This fact has encouraged to turn to the topic of marketing ethics and to analyze the levels of marketing ethics. As an example of differences in the levels of marketing ethics in different countries, the situation in the old free market and in transition economies is compared. Because the analysis of marketing ethics adoption in the companies of transition economies still requires much research, the purposes of the paper are to present and define the levels on which decisions of marketing ethics are made by comparing the situation in transition and old free market economies, and to fill in the gap in the literature on marketing ethics in Lithuania by defining the main tendencies in the marketing ethics adaptation in this country.To attain the objectives of the paper, it presents the development of the theory of marketing ethics and a theoretical background of the levels of marketing ethics adaptation. The levels of marketing ethics are presented in the context of motivation theories and the corporate social responsibility. The paper will also provide scenarios according to which companies meet or should meet the questions pertaining to marketing ethics in the old market and transition economies.

scholarly journals Sustainable practice in retail design:

IDEA JOURNAL ◽  
2010 ◽  
pp. 78-87
Author(s):  
Chiara Rubessi
Keyword(s):  
Social Responsibility ◽  
Interior Design ◽  
Exhibition Design ◽  
Design Studio ◽  
Design Practice ◽  
Preliminary Discussion ◽  
New Directions ◽  
Sustainable Practice

This paper analyses a case study of retail design, Libreria Coop Ambasciatori, a project of interior design created in Bologna (Italy) in 2008 by Retail Design Studio (Venice). The purpose of the paper is to examine a project of retail exhibition design, its components, and the design choices as an example of sustainability and social responsibility in what is called ‘design practice’. In particular, this paper points out the relevance of the choice of the materials as conceptual practice for design; indeed, the considered case study aims to contribute to a preliminary discussion about relevant issues for the exploitation of the conceptual materiality of design, in both defining sustainable spaces and new directions in exhibition and interior design.

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

2021 ◽  
pp. 027347532199555
Author(s):  
Christopher D. Hopkins ◽  
O. C. Ferrell ◽  
Linda Ferrell ◽  
Karen H. Hopkins
Keyword(s):  
Business Ethics ◽  
Social Responsibility ◽  
Marketing Ethics ◽  
Business Majors ◽  
Class Period

The principles of marketing course usually includes coverage of marketing ethics and social responsibility. This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The study addressed marketing ethics and social responsibility as distinct constructs. Postlecture there was an improvement in marketing ethics perceptions for all majors, with nonmarketing business majors showing the most improvement. Postlecture perceptions of the importance of social responsibility increased significantly with nonbusiness majors showing the lowest level of improvement. Changing perceptions of importance can motivate long-term engagement in beliefs about the significance and value of business ethics and social responsibility.

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