The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry

2015 ◽  
pp. 204-207
Author(s):  
Andreas Herrmann ◽  
Frank Huber ◽  
Christine Braunstein
Keyword(s):  
Empirical Study ◽  
Customer Loyalty ◽  
Automotive Industry

Customer Loyalty in e-Commerce Settings: An Empirical Study

2008 ◽  
Vol 18 (3) ◽  
pp. 275-290 ◽  
Author(s):  
Norizan Kassim ◽  
Nor Asiah Abdullah
Keyword(s):  
Empirical Study ◽  
Customer Loyalty

PRODUCT AND SERVICE QUALITY: THE ANTECEDENTS OF CUSTOMER LOYALTY IN THE AUTOMOTIVE INDUSTRY

2009 ◽  
Vol 10 (4) ◽  
pp. 424-439 ◽  
Author(s):  
SARV DEVARAJ ◽  
KHALIL F. MATTA ◽  
EDWARD CONLON
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Automotive Industry

scholarly journals Main benefits obtained from JIT implementation: empirical study in the Moroccan automotive industry

2021 ◽  
Vol 3 (2) ◽  
pp. 152
Author(s):  
Fatima Ezzahra Sebtaoui ◽  
Ahmed Adri ◽  
Said Rifai ◽  
Kenza Sahaf
Keyword(s):  
Empirical Study ◽  
Automotive Industry

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

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