Model and Empirical Study on Service Quality Affecting Customer Loyalty of Sportswear Brands

Author(s):  
Min Li ◽  
Yu Liu ◽  
Weiyuan Zhang
2019 ◽  
Vol 9 (7) ◽  
pp. 166-174
Author(s):  
K Abdul Waheed ◽  
Ayisha Siddiqua

The main purpose of this study was to investigate the effect of customer characteristics, especially demographic and behavioral aspects, on service quality. We investigated the effect of demographic characteristics such as gender, age, education, income, and frequency of visits. We examined the effect of behavioral characteristics such as customer loyalty and dependency. A questionnaire was developed to measure customers’ perceived service quality by reviewing current literature in this area. This study measures pharmacy service quality from the reflective model perspective. Service quality is measured on reliability, assurance, tangibility, empathy, and responsiveness. A survey was conducted among customers who visited pharmacy retail stores in Al Ain, UAE.


Author(s):  
Dedy Ansari Harahap ◽  
Ratih Hurriyati ◽  
Disman , ◽  
Vanessa Gaffar ◽  
Dita Amanah

This study aims to analyze the influence of service quality on customer loyalty at PT. BNI (Persero), Tbk USU Medan. This study used a quantitative approach with an explanatory type of research. The sample were 120 respondents and processed statistically using simple linear regression method. The results show that service quality positively has a significant effect on customer loyalty. These findings indicate that good service quality will encourage the interest of customers to conduct transactions continuously and repeatedly in the present and future in a bank.


Author(s):  
Mohd Aliff Abdul Majid ◽  
Azlina Samsudin ◽  
Mohd Hazrin Iman Noorkhizan ◽  
Mohd Izwan Mohd Zaki ◽  
Arma Mohd Faizal Abu Bakar

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