Consumer-Based Brand Equity Among Beverage Manufacturing Firms in Sub-Saharan Africa

Author(s):  
Ahmad Walugembe ◽  
Gideon Nkurunziza ◽  
Joseph Mpeera Ntayi
2015 ◽  
Vol 15 (3) ◽  
pp. 337-351
Author(s):  
Didier Yelognisse Alia

This paper analyses firm’s decision to export and the geographical orientation of manufacturing firms in selected countries in Sub-Saharan Africa. It uses a dataset collected by Rankin, Söderbom, and Teal (2006) on manufacturing firms in Kenya, Ghana, Tanzania Nigeria and South Africa over the period 1991–2004. The paper develops a multinomial choice model of export destination in which profit maximizing firms choose between selling only on domestic market, export only to another African country, and export only outside Africa or export to both destinations. The model is estimated using a multinomial logistic regression. The paper finds evidence of a positive effect of firm size and firm efficiency on export decision and its geographical orientation, especially for the decision to export outside Africa. There is also significant industry, country and time effects in explaining export orientation. Unlike many previous studies, this paper finds that foreign ownership does not substantially determine firm decision to export. Using non-parametric regression, the paper finds that there is a lot of heterogeneity in the relation between the explanatory variables and the propensity to export or to export to various geographical destinations.


Author(s):  
Victor K. Kering ◽  
James M. Kilika ◽  
Jane W. Njuguna

Manufacturing firms in Sub-Saharan Africa are not optimally managed which substantially lowers their productivity. The informal approach to human resource management is attributable to poor management practices with a consequent effect on performance. Due to these challenges, this study sought to examine the effect of human resource processes on the performance of manufacturing SMEs in Nairobi City County, Kenya. The study was explanatory and was based on 136 manufacturing SMEs which was drawn using proportionate stratified sampling. Data collection was achieved through the use of a self–administered questionnaire which was subjected to an inter-consistency test using the Cronbach's coefficient, α ≥ 0.70, which indicated that the research instrument was reliable. Descriptive and inferential statistics (at 0.05 significance levels) was used for the analysis of data. Diagnostic tests were conducted before regression analysis with the data was presented in tabular format. The results show that human resource processes cumulatively explain 23% of the variations in firm performance, therefore, the study concludes that the human resource processes have a positive influence on firm performance. The study recommends that manufacturing firms should seek to entrench an HR philosophy with commensurate improvements in the HR practises. The study limitations include a relatively small sample and geographical scope.


Author(s):  
Victor K. Kering ◽  
James M. Kilika ◽  
Jane W. Njuguna

Manufacturing firms in Sub-Saharan Africa are facing both internal and external pressures from intense global competition, turbulent markets, and the increasing sophistication of manufacturing technologies which influences its performance. This increasing rate of change in the sector is compelling firms to pay attention to the operational processes. Due to this reason, the study sought to determine the effect of operational processes on the performance of manufacturing SMEs in, Kenya. The study adopted an explanatory design had a sample size of 136 firms which was drawn using proportionate stratified sampling. Primary data collection involved the use self–administered questionnaires and instrument validation was achieved through the development of constructs from previous studies, scale development, instrument pre-testing and validation. The instrument was subjected to inter-consistency test using the Cronbach's coefficient with a value ≥ 0.70 affirming that the research instrument was reliable. The results show that operational processes cumulatively explain 37% of the variations in firm performance, therefore, the study concluded that the operational processes have a significant and positive effect on firm performance. The study recommends that the management of these firms should attempt to improve on the strategy processes and contents based on models that have been applied successfully in other contextual areas.


Author(s):  
Mayowa Gabriel Ajao ◽  
Jude Osazuwa Ejokehuma

This study investigates the effect of ownership structure on the financial performance of listed manufacturing firms in three Sub-Saharan Africa countries (Nigeria, Kenya and South–Africa) based on the critical mass indices of their respective bourse. Relevant data from the financial reports of sampled firms were analyzed using the co-integration test and the system-GMM for a period 2010-2019 using Return on Asset, and Tobin-Q as dependent variables while government ownership, block ownership and institutional ownership concentrations were explanatory variables. The empirical results revealed that all the explanatory variables have significant effect on the performance indicators (ROA, TOBIN Q). The result of robustness checks also revealed that both government and institutional ownership concentrations have predominately negative effect on financial performance for the respective countries while block ownership concentration is largely positive for most of the manufacturing firms. The study recommends that policy makers should create favorable policies to encourage balanced investment from all categories of investors and ensure only few owners who have the wherewithal to diversify and attract skills and competencies to improve firm performance. Government should also retain some ownership in foreign and local firms to enhance shareholders’ confidence


2018 ◽  
Vol 11 (2) ◽  
pp. 16
Author(s):  
Adenike Aderonke Moradeyo

<p>Identification of the causes of supply chain risks is a logical step towards its effective management. The purpose of this study is to explore the causes of supply chain risks, their impacts, and the mitigating strategies used among the manufacturing firms in Nigeria. An exploratory qualitative multiple case research methodology combined with  the quantitative content analysis is used for this study. A sample of ten manufacturing firms cutting across three different sub-sectors (Pharmaceutical &amp; Health, Food &amp; Beverage, and Conglomerate) was chosen for the study. Partial and complete open-ended questions in the interview guide were used for the interviews conducted among the respondents. The study revealed the common causes of supply chain risks in manufacturing firms in Nigeria which include; transportation delays, variation in raw material prices and quantities, unexpected customer demands, and constant power outages.</p>


2006 ◽  
Vol 15 (4) ◽  
pp. 671-687 ◽  
Author(s):  
Neil Rankin ◽  
Måns Söderbom ◽  
Francis Teal

2017 ◽  
Vol 1 (6) ◽  
pp. 533-537
Author(s):  
Lorenz von Seidlein ◽  
Borimas Hanboonkunupakarn ◽  
Podjanee Jittmala ◽  
Sasithon Pukrittayakamee

RTS,S/AS01 is the most advanced vaccine to prevent malaria. It is safe and moderately effective. A large pivotal phase III trial in over 15 000 young children in sub-Saharan Africa completed in 2014 showed that the vaccine could protect around one-third of children (aged 5–17 months) and one-fourth of infants (aged 6–12 weeks) from uncomplicated falciparum malaria. The European Medicines Agency approved licensing and programmatic roll-out of the RTSS vaccine in malaria endemic countries in sub-Saharan Africa. WHO is planning further studies in a large Malaria Vaccine Implementation Programme, in more than 400 000 young African children. With the changing malaria epidemiology in Africa resulting in older children at risk, alternative modes of employment are under evaluation, for example the use of RTS,S/AS01 in older children as part of seasonal malaria prophylaxis. Another strategy is combining mass drug administrations with mass vaccine campaigns for all age groups in regional malaria elimination campaigns. A phase II trial is ongoing to evaluate the safety and immunogenicity of the RTSS in combination with antimalarial drugs in Thailand. Such novel approaches aim to extract the maximum benefit from the well-documented, short-lasting protective efficacy of RTS,S/AS01.


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