Social Media Use from the Citizen Engagement Perspective: The Case of Twitter in New York and Chicago Participatory Budgeting

2018 ◽  
pp. 129-146
Author(s):  
Won No ◽  
Chul Hyun Park
Keyword(s):  
New York ◽  
Social Media ◽  
Media Use ◽  
Citizen Engagement ◽  
Participatory Budgeting ◽  
Social Media Use

Winning and losing on social media: Comparing viral political posts across platforms

2019 ◽  
Vol 26 (3) ◽  
pp. 639-657
Author(s):  
Anders Olof Larsson
Keyword(s):  
Social Media ◽  
Media Use ◽  
Political Campaigns ◽  
Citizen Engagement ◽  
Election Campaigns ◽  
Social Media Use ◽  
Political Actors ◽  
Political Messages ◽  
Previous Scholarship

Research on social media use during election campaigns has largely focused on Twitter. Building on recommendations from previous scholarship, the work presented here provides comparative insights into party and citizen engagement on several platforms – Facebook, Twitter, Instagram and YouTube – during the 2017 Norwegian elections. Results indicate that the themes of popular, ‘viral’ posts vary across platforms, suggesting the need to adapt political messages to each specific outlet. The findings are discussed in the light of the suggested ‘analytics turn’ – when political actors can gauge the minutiae of how their online efforts are engaged with, how do those types of insights influence the shape and content of political campaigns?

Sign in / Sign up

Export Citation Format

Share Document