Persuasion and Dissuasion via Social Networking Sites: The Influence of Word-of-Mouth on Consumer Activism

2018 ◽  
pp. 251-270
Author(s):  
Andree Marie López-Fernández
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Consumer Activism

scholarly journals MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM

2021 ◽  
Vol 16 (2) ◽  
pp. 87-95
Author(s):  
Golan Hasan ◽  
Dennis Lim
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Product Information ◽  
Customer Behavior ◽  
Consumer Purchase Intention ◽  
Business Purpose

Social Networking is used by a lot people in this world so they still can connected with their families, friend and customer. Some people used to tell their families or friend what’s their dailies do by putting a picture selfie. The most important part where there’s a people use Social Networking as business purpose like make adversiting for their business without use any capital.The purpose of the study was investigated how far the effect of electric Word Of Mouth (eWOM) inside social networking sites (facebook) on consumer purchase intention through mobile phone.This study produced existing literature of electric Word of Mouth, Value co-creation, and customer behavior in social networking sites and with our search will help marketers to develop a new ways to share their product information on networking sites.

Network Text Analysis and Sentiment Analysis

2016 ◽  
pp. 137-153
Author(s):  
Veronica Ravaglia ◽  
Luca Zanazzi ◽  
Elvis Mazzoni
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Sentiment Analysis ◽  
Text Analysis ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Network Text Analysis ◽  
Online Conversations ◽  
Web Forums

Through Social Media, like social networking sites, wikis, web forums or blogs, people can debate and influence each other. Due to this reason, the analysis of online conversations has been recognized to be relevant to organizations. In the chapter we introduce two strategic tools to monitor and analyze online conversations, Sentiment Text Analysis (STA) and Network Text Analysis (NTA). Finally, we propose one empirical example in which these tools are integrated to analyze Word-of-Mouth regarding products and services in the Digital Marketplace.

scholarly journals Assessing Normative and Informational Influences on Students’ Opinion in Engaging Electronic Word of Mouth via Social Networking Sites

2016 ◽  
Vol 37 ◽  
pp. 190-195 ◽  
Author(s):  
Norazah Mohd Suki ◽  
Norbayah Mohd Suki ◽  
Ainnur Hafizah Anuar Mokhtar ◽  
Rosliza Ahmad
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth
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