European Destination Management: Challenges for Product and Brand Management

2008 ◽  
pp. 109-120 ◽  
Author(s):  
Harald Pechlaner ◽  
Petra Hedorfer ◽  
Norbert Tödter
Keyword(s):  
Brand Management ◽  
Product And Brand Management

scholarly journals A Evaluation on the Product and Brand Management at Karlo Automobiles(P) Ltd, Patna

2019 ◽  
Vol 8 (2S8) ◽  
pp. 755-758
Keyword(s):  
Brand Management ◽  
Product Line ◽  
Social Aspects ◽  
Trade Relation ◽  
Goods And Services ◽  
Gulf Countries ◽  
Multiple Variables ◽  
Product Improvement ◽  
Product And Brand Management

Product line must know the wants and needs of the client with regard to both the services or products of MARUTI.To assess the understanding of the channels and how they work.To understand whether the client receives the goods and services on time.Planning for better channeling and product improvement The study enables to know the best product possible.To discover the multiple variables that cause discontent to the client, and to overcome them with better strtegy.Channel the allocation that will make it possible to achieve and communicate to the client.This research expands its focus to the research of multiple financial, social and social aspects; geographical, and Political aspects of trade relation between India and the gulf countries.

scholarly journals The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

2017 ◽  
Vol 26 (1) ◽  
pp. 2-12 ◽  
Author(s):  
Cleopatra Veloutsou ◽  
Francisco Guzman
Keyword(s):  
Design Methodology ◽  
Brand Management ◽  
Future Research ◽  
Management Research ◽  
Content Type ◽  
The Past ◽  
Management Knowledge ◽  
Product And Brand Management ◽  
Made In ◽  
Management Thinking

Purpose By outlining the evolution of brand management research over the past 25 years, as reported in the Journal of Product and Brand Management (JPBM), this paper aims to analyze the changes in the way branding has been approached in research, highlight the current challenges the discipline faces and suggest future research avenues that will hopefully further enrich brand management knowledge. Design/methodology/approach This paper includes internal historical literature review and commentary. Findings After a thorough analysis of the journal’s content, the contribution that the JPBM has made in the development of brand management knowledge over the past 25 years is highlighted. Eight major shifts in brand management research and thought, and three overarching difficulties and challenges, are identified. Research limitations/implications By solely focusing on the contributions published in the journal, by no means this review is exhaustive and includes all the contributions to the discipline. Its contribution is limited to the analysis of the work, and the evolution of brand management thinking, recorded in the JPBM. Originality/value The paper highlights the evolution of brand management thought and presents imperatives and challenges to guide future research in brand management.

Product and Brand Management

2019 ◽  
pp. 33-42
Author(s):  
Adarsh Anand ◽  
Deepti Aggrawal ◽  
Mohini Agarwal
Keyword(s):  
Brand Management ◽  
Product And Brand Management
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