The article proves that the management of the potential of the enterprise in market conditions is a complex dynamic phenomenon that can lead to the development of this potential, its reduction or complete disappearance. Capacity development should be understood as its growth and implementation to achieve the goals set by managers. In order for capacity development to take place and have the necessary dynamics for managers, management decisions on the formation and use of enterprise capacity must take into account factors of internal and external environment of the enterprise, in particular those that affect the rationality of management. Factor analysis must be performed permanently. Its results should help business leaders choose sound management decisions. To accomplish this task, factors need to be identified, classified, and evaluated. Identifying factors means identifying them and establishing the relevance of these factors. The classification of factors is necessary for their division into constants and variables, interconnected linearly or indirectly, into significant and insignificant, and so on. The construction of the classification of factors is the result of their evaluation. The study performed a clustering of factors. This made it possible to identify the factors grouped into one group, as well as to identify the nature of the relationships between these factors. The practical application of the proposed analytical and information model of factor consideration in the formation of management decisions to manage the potential of the enterprise will increase the objectivity of the approved decisions in the management of the potential of the enterprise.
CLUSTER ANALYSIS OF FACTORS INFLUENCING THE RATIONALITY OF ENTERPRISE POTENTIAL MANAGEMENT
