A Holistic Model for Integrating Usability Engineering and Software Engineering Enriched with Marketing Activities

2011 ◽  
pp. 28-37 ◽  
Author(s):  
Holger Fischer ◽  
Karsten Nebe ◽  
Florian Klompmaker
Keyword(s):  
Software Engineering ◽  
Usability Engineering ◽  
Holistic Model ◽  
Marketing Activities

An exploratory study of entrepreneurial marketing in SMEs

2014 ◽  
Vol 21 (2) ◽  
pp. 265-283 ◽  
Author(s):  
Mário Franco ◽  
Maria de Fátima Santos ◽  
Isabel Ramalho ◽  
Cristina Nunes
Keyword(s):  
Treatment Technique ◽  
Management Competencies ◽  
Holistic Model ◽  
Content Type ◽  
Growth And Survival ◽  
Entrepreneurial Marketing ◽  
Documentary Analysis ◽  
Market Opportunities ◽  
Marketing Activities

Purpose – Marketing has been seen as one of the greatest problems faced by small- and medium-sized enterprises (SMEs), but simultaneously one of the most important activities for their growth and survival. Therefore, the purpose of this paper is to determine the importance and role of entrepreneurial marketing in SMEs. Design/methodology/approach – To reach this goal, a qualitative approach was adopted, with two case studies (SMEs) selected. As data-collecting instruments, interviews and documentary analysis were used, and the data-treatment technique was content analysis. Findings – The empirical evidence obtained shows that the importance of entrepreneurial marketing is recognized, but that it differs considerably according to firm size. In the SMEs studied, marketing is informal and reactive to market opportunities and the founder-entrepreneur has an influence on the decision-making process. Practical implications – The study contributes to the existing research about the role the founder-entrepreneur can have in the firm's ability to develop entrepreneurial marketing activities. From a practical viewpoint, the study has found that entrepreneurial marketing is based on networking to build and support marketing activity and it is associated with the use and development of the marketing management competencies of their entrepreneurs. Originality/value – The study is innovative because the authors are able to outline empirically new issues for future investigation in this area of scarce research. Second, an integrative and holistic model is proposed for entrepreneurial marketing in SMEs and this represents the primary contribution of the study.

Usability Engineering of User-Centered Web Sites

2011 ◽  
pp. 3890-3896
Author(s):  
Theresa A. O’Connell ◽  
Elizabeth D. Murphy
Keyword(s):  
Software Engineering ◽  
Web Sites ◽  
Web Site ◽  
Life Cycles ◽  
Usability Engineering ◽  
Site Development ◽  
User Centered

For Web sites to succeed, they must be user-centered. A user-centered focus throughout Web site development life cycles promotes Web site usability. This is accomplished through usability engineering carried out within the context of software engineering.

Integrating Usability, Semiotic, and Software Engineering into a Method for Evaluating User Interfaces

2009 ◽  
pp. 448-464
Author(s):  
Kenia Sousa ◽  
Albert Schilling ◽  
Elizabeth Furtado
Keyword(s):  
User Interface ◽  
Software Engineering ◽  
Human Computer Interaction ◽  
User Interfaces ◽  
Usability Engineering ◽  
Ui Design ◽  
Usability Tests ◽  
Computer Interaction ◽  
Area Of Study

We present artifacts and techniques used for user interface (UI) design and evaluation, performed by professionals from the human-computer interaction (HCI) area of study, covering usability engineering and semiotic engineering, which can assist software engineering (SE) to perform usability tests starting earlier in the process. Tests of various interaction alternatives, produced from these artifacts, are useful to verify if these alternatives are in accordance with users’ preferences and constraints, and usability patterns, and can enhance the probability of achieving a more usable and reliable product.

The Usability Engineering Behins User-Centered Processes for Web Site Development Lifecycles

2007 ◽  
pp. 1-21 ◽  
Author(s):  
Theresa A. O’Connell ◽  
Elizabeth D. Murphy
Keyword(s):  
Software Engineering ◽  
Web Site ◽  
Project Planning ◽  
Web Site Design ◽  
Usability Engineering ◽  
Requirements Definition ◽  
Site Development ◽  
Development Lifecycle ◽  
Site Design ◽  
User Centered

Usability is integral to software quality. Software developers increasingly acknowledge the importance of user-centered Web-site development. The value of usability engineering and the role of the usability engineer (UE) are less well understood. A common assumption is that the UE’s role is only to be a user advocate. To this role, we add the responsibility of addressing concerns of other stakeholders in Web-site design and development. We discuss usability engineering and the processes that it encompasses, such as project planning, requirements-definition, user-centered design and evaluation/testing within the context of traditional software engineering lifecycles. We define the UE’s role throughout a user-centered Web-site development lifecycle. This lifecycle integrates compatible usability engineering processes into software engineering processes, drawing examples from research and experience.

scholarly journals Integrating Software Engineering and Usability Engineering

10.5772/5922 ◽  
2008 ◽  
Author(s):  
Karsten Nebe ◽  
Dirk Zimmermann ◽  
Volker Paelke
Keyword(s):  
Software Engineering ◽  
Usability Engineering
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