Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_19 ◽

2013 ◽

pp. 245-259 ◽

Author(s):

Liyong Wang ◽

Carolus L. C. Praet

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Chinese Television

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Capsule Commentary on Faerber et al., Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

Journal of General Internal Medicine ◽

10.1007/s11606-013-2622-y ◽

2013 ◽

Vol 29 (1) ◽

pp. 180-180

Author(s):

G. Caleb Alexander

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Nonprescription Drugs ◽

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A longitudinal content analysis of gender role portrayal in Belgian television advertising

Journal of Marketing Communications ◽

10.1080/13527266.2013.871321 ◽

2014 ◽

Vol 22 (2) ◽

pp. 170-188 ◽

Author(s):

Yann Verhellen ◽

Nathalie Dens ◽

Patrick de Pelsmacker

Keyword(s):

Content Analysis ◽

Gender Role ◽

Television Advertising ◽

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Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

Journal of General Internal Medicine ◽

10.1007/s11606-013-2604-0 ◽

2013 ◽

Vol 29 (1) ◽

pp. 110-118 ◽

Author(s):

Adrienne E. Faerber ◽

David H. Kreling

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Nonprescription Drugs

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A Content Analysis of Television Advertising for the Massachusetts Tobacco Control Program Media Campaign, 1993-1996

Journal of Public Health Management and Practice ◽

10.1097/00124784-200006030-00006 ◽

2000 ◽

Vol 6 (3) ◽

pp. 27-39 ◽

Author(s):

William DeJong ◽

Kathleen D. Hoffman

Keyword(s):

Content Analysis ◽

Tobacco Control ◽

Control Program ◽

Television Advertising ◽

Media Campaign ◽

Tobacco Control Program

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Content Analysis of Television Advertising for Drugs That Switch From Prescription to Over-the-Counter: Balancing Information and Appeals

Drug Information Journal ◽

10.1177/0092861512438765 ◽

2012 ◽

Vol 46 (2) ◽

pp. 226-234 ◽

Author(s):

Adrienne E. Faerber ◽

David H. Kreling

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Over The Counter

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Representation of Gender in South African Television Advertising: A Content Analysis

Sex Roles ◽

10.1007/s11199-011-0027-0 ◽

2011 ◽

Vol 65 (5-6) ◽

pp. 356-370 ◽

Author(s):

Russell Luyt

Keyword(s):

Content Analysis ◽

South African ◽

Television Advertising

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Gender Roles in Children's Television Advertising: A Longitudinal Content Analysis

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504965 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 197-206 ◽

Author(s):

Richard H. Kolbe

Keyword(s):

Content Analysis ◽

Gender Roles ◽

Television Advertising ◽

Children's Television

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The Use of Nostalgia in Television Advertising: A Content Analysis

Journalism Quarterly ◽

10.1177/107769909106800304 ◽

1991 ◽

Vol 68 (3) ◽

pp. 345-353 ◽

Author(s):

Lynette S. Unger ◽

Diane M. Mcconocha ◽

John A. Faier

Keyword(s):

Content Analysis ◽

Television Advertising

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Violence in Television Advertising: Content Analysis and Audience Attitudes

Atlantic Journal of Communication ◽

10.1080/15456870.2011.561170 ◽

2011 ◽

Vol 19 (2) ◽

pp. 97-112 ◽

Author(s):

Amir Hetsroni

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Advertising Content

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Content analysis of shyness portrayals in television advertising

Communication Research Reports ◽

10.1080/08824099109359873 ◽

1991 ◽

Vol 8 (1) ◽

pp. 33-39

Author(s):

Melanie Booth‐Butterfield ◽

Rhonda D. Duppstadt

Keyword(s):

Content Analysis ◽

Television Advertising

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