EAA Series - Advances in Advertising Research (Vol. IV)
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Published By Springer Fachmedien Wiesbaden

9783658023645, 9783658023652
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics Affect Product Judgments

2013 ◽  
pp. 19-27
Author(s):  
Tobias Langner ◽  
Alexander Fischer ◽  
Philipp Brune
Keyword(s):  
Product Judgments

Developing Different Types of Anticipated Experience Positioning for Electric Cars

2013 ◽  
pp. 233-243
Author(s):  
Ingrid Moons ◽  
Patrick De Pelsmacker
Keyword(s):  
Electric Cars ◽  
Different Types

Modeling Synergies in Cross-Media Strategies: On-line and Off-line Media

2013 ◽  
pp. 159-171
Author(s):  
Jana Suklan ◽  
Vesna Žabkar
Keyword(s):  
Cross Media ◽  
On Line

Children’s Responses to Traditional Versus Hybrid Advertising: The Moderating Role of Persuasion Knowledge

2013 ◽  
pp. 379-390 ◽  
Author(s):  
Yann Verhellen ◽  
Caroline Oates ◽  
Patrick De Pelsmacker ◽  
Nathalie Dens
Keyword(s):  
Persuasion Knowledge ◽  
Moderating Role

The Importance of the Social Context on the Impact of Product Placements

2013 ◽  
pp. 115-130
Author(s):  
Valeria Noguti ◽  
Cristel Antonia Russell
Keyword(s):  
Social Context ◽  
Product Placements ◽  
The Social ◽  
The Impact
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