EAA Series - Advances in Advertising Research (Vol. IV)
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30

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Published By Springer Fachmedien Wiesbaden

9783658023645, 9783658023652

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The Effects of Consumers’ Subjective Knowledge on Evaluative Extremity and Product Differentiation

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_30 ◽

2013 ◽

pp. 391-407

Author(s):

Andy Wong

Keyword(s):

Product Differentiation ◽

Subjective Knowledge

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An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_23 ◽

2013 ◽

pp. 299-312 ◽

Author(s):

Ivana Bušljeta Banks ◽

Patrick De Pelsmacker

Keyword(s):

Content Analysis ◽

Print Advertising ◽

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Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_19 ◽

2013 ◽

pp. 245-259 ◽

Author(s):

Liyong Wang ◽

Carolus L. C. Praet

Keyword(s):

Content Analysis ◽

Television Advertising ◽

Chinese Television

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Developing Different Types of Anticipated Experience Positioning for Electric Cars

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_18 ◽

2013 ◽

pp. 233-243

Author(s):

Ingrid Moons ◽

Patrick De Pelsmacker

Keyword(s):

Electric Cars ◽

Different Types

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Modeling Synergies in Cross-Media Strategies: On-line and Off-line Media

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_12 ◽

2013 ◽

pp. 159-171

Author(s):

Jana Suklan ◽

Vesna Žabkar

Keyword(s):

Cross Media ◽

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Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics Affect Product Judgments

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_2 ◽

2013 ◽

pp. 19-27

Author(s):

Tobias Langner ◽

Alexander Fischer ◽

Philipp Brune

Keyword(s):

Product Judgments

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The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_16 ◽

2013 ◽

pp. 213-222 ◽

Author(s):

Lynn De Vlieger ◽

Liselot Hudders ◽

Gino Verleye

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Social Media Engagement that Drives Purchase Behavior

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_3 ◽

2013 ◽

pp. 29-42 ◽

Author(s):

Edward C Malthouse ◽

Mark Vandenbosch ◽

Su Jung Kim

Keyword(s):

Social Media ◽

Purchase Behavior ◽

Social Media Engagement

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Children’s Responses to Traditional Versus Hybrid Advertising: The Moderating Role of Persuasion Knowledge

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_29 ◽

2013 ◽

pp. 379-390 ◽

Author(s):

Yann Verhellen ◽

Caroline Oates ◽

Patrick De Pelsmacker ◽

Nathalie Dens

Keyword(s):

Persuasion Knowledge ◽

Moderating Role

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Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness

EAA Series - Advances in Advertising Research (Vol. IV) ◽

10.1007/978-3-658-02365-2_25 ◽

2013 ◽

pp. 329-340

Author(s):

Ezgi Merdin ◽

Mina Seraj

Keyword(s):

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