Content Analysis of Television Advertising for Drugs That Switch From Prescription to Over-the-Counter: Balancing Information and Appeals
2012 ◽
Vol 46
(2)
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pp. 226-234
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2014 ◽
Vol 22
(2)
◽
pp. 170-188
◽
2013 ◽
Vol 29
(1)
◽
pp. 110-118
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2000 ◽
Vol 6
(3)
◽
pp. 27-39
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Keyword(s):
1992 ◽
Vol 22
(4)
◽
pp. 303-312
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Keyword(s):
1991 ◽
Vol 13
(1-2)
◽
pp. 197-206
◽
2011 ◽
Vol 19
(2)
◽
pp. 97-112
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