Current Issues and Research in Advertising
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42

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11

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Published By Informa Uk (Taylor & Francis)

2165-820x, 0163-3392

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Advertising Message Strategy in U.S. Congressional Campaigns: Its Impact on Election Outcome

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504966 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 207-226 ◽

Author(s):

Spencer F. Tinkham ◽

Ruth Ann Weaver-Lariscy

Keyword(s):

Election Outcome ◽

Advertising Message ◽

Congressional Campaigns ◽

Message Strategy

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Gender Roles in Children's Television Advertising: A Longitudinal Content Analysis

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504965 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 197-206 ◽

Author(s):

Richard H. Kolbe

Keyword(s):

Content Analysis ◽

Gender Roles ◽

Television Advertising ◽

Children's Television

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Diagnosing Communications Problems with Continuous Measures of Subjects' Responses: Applications, Potential Applications, Limitations, and Future Research

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504964 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 175-196

Author(s):

G. David Hughes

Keyword(s):

Future Research ◽

Potential Applications ◽

Continuous Measures

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Promise them Anything: A Cultural History of Cigarette Advertising Health Claims

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504973 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 393-409 ◽

Author(s):

Terrence H. Witkowski

Keyword(s):

Cultural History ◽

Health Claims ◽

Cigarette Advertising ◽

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The Level and Nature of Product Knowledge and Ad Format Strategies

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504962 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 125-154 ◽

Author(s):

C. Whan Park ◽

V. Parker Lessig ◽

D. H. Lee

Keyword(s):

Product Knowledge

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Editorial Board Page

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504956 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. ebi-ebi

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Antecedents of Dissatisfaction in Advertiser-Agency Relationships: A Model of Decision-Making and Communication Patterns

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504958 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 45-59 ◽

Author(s):

Jean L. Johnson ◽

Russell N. Laczniak

Keyword(s):

Decision Making ◽

Communication Patterns ◽

Agency Relationships

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Advertising Form, Content, and Values: Lyric, Ballad, and Epic

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504960 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 79-103 ◽

Author(s):

Barbara B. Stern ◽

Katherine Gallagher

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A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504968 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 241-275 ◽

Author(s):

Judith A. Wiles ◽

T. Bettina Cornwell

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The Changing Commercial Climate

Current Issues and Research in Advertising ◽

10.1080/01633392.1991.10504971 ◽

1991 ◽

Vol 13 (1-2) ◽

pp. 343-368 ◽

Author(s):

Cathy J. Cobb-Walgren

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