scholarly journals Representation of Gender in South African Television Advertising: A Content Analysis

Sex Roles ◽  
2011 ◽  
Vol 65 (5-6) ◽  
pp. 356-370 ◽  
Author(s):  
Russell Luyt
Keyword(s):  
Content Analysis ◽  
South African ◽  
Television Advertising

scholarly journals Exploring the factors that influence the career decision of STEM students at a university in South Africa

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Ethel Ndidiamaka Abe ◽  
Vitallis Chikoko
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Content Analysis ◽  
South African ◽  
Career Decisions ◽  
Career Decision ◽  
South African Context ◽  
Career Decision Making ◽  
Stem Students ◽  
African Context

Abstract Background Science, Technology, Engineering, and Mathematics (STEM) educators and stakeholders in South Africa are interested in the ways STEM students make their career decisions because of the shortages in these critical skills. Although various factors including family, teachers, peers, and career interest have been reported as determinants of career decision-making, there is a scarcity of studies that have qualitatively explored the levels of influences of any of these factors in the South African context. The main aim of this study was to investigate the factors that influence career decision-making among STEM student majors in a South African university. By better understanding students’ viewpoint on these factors, educators and policymakers can assist students in making career decisions that fit their experiences, personality, and expectations. Students in their 1st, 2nd, 3rd, and 4th year of study respectively, were invited to respond to a semi-structured questionnaire about the factors that were influential in their decision to pursue a career in STEM. A total of 203 texts (response rate: 63%) were qualitatively analyzed utilising a hermeneutic phenomenology approach to traditional content analysis, whereby themes develop inductively from the data. Results We used a hermeneutic phenomenological method to traditional content analysis to examine the factors influencing participants’ career decision-making. Peer interrogation, modified member verification, compact description, code-recode tactics, and assessment trails were engaged to confirm quality and rigour. Three key results emerged, namely interpersonal, intrapersonal, and career outcomes expectancy. The perceptions of STEM students of their career decision-making in the South African context are more multifaceted than reported previously. The insights could inform policies to counter skills shortages in the STEM area. Conclusions In this exploratory study, we gave attention to describing the various ranges of students’ perceptions and experiences regarding their career decision-making. Several students reported, among other factors, that their families, personality, and expectations played influential roles in their career decision-making. Here, we discuss the meaning of interpersonal, intrapersonal, and outcome expectations with respect to career decision-making from the perspective of STEM students in a South African university.

A longitudinal content analysis of gender role portrayal in Belgian television advertising

2014 ◽  
Vol 22 (2) ◽  
pp. 170-188 ◽  
Author(s):  
Yann Verhellen ◽  
Nathalie Dens ◽  
Patrick de Pelsmacker
Keyword(s):  
Content Analysis ◽  
Gender Role ◽  
Television Advertising ◽  
Role Portrayal

scholarly journals The readability of two Grade 4 natural sciences textbooks for South African schools

2014 ◽  
Vol 4 (2) ◽  
pp. 22 ◽  
Author(s):  
Lucy Sibanda
Keyword(s):  
Content Analysis ◽  
South African ◽  
Second Language Learners ◽  
Intermediate Phase ◽  
Educational Achievement ◽  
Qualitative Content Analysis ◽  
Natural Sciences ◽  
Reading Level ◽  
Text Readability ◽  
Transitional Challenges

This paper, deriving from a larger study, evaluates the readability of two Grade 4 natural sciences textbooks used by learners who speak English as an additional language in two South African schools. The study is set within the context of the reading-related transitional challenges faced by English second language learners when they move from the foundation phase to the intermediate phase. Text readability is critical for educational achievement during this transition. The case study was conducted by means of a qualitative content analysis of factors that are not accommodated in the readability formulae which were used to investigate the textbooks. While the findings from the two instruments were ambivalent for Book 1, with the content analysis showing the book to be largely readable, but the readability calculator indicating it to be beyond the learners’ reading level, both instruments indicated poor readability for Book 2. The study recommends a close consideration of text readability by both authors and teachers.

A South African Perspective of Grade 9 Learners’ Experiences of Children’s Rights

2018 ◽  
Vol 26 (2) ◽  
pp. 278-294
Author(s):  
Lucia Munongi ◽  
Jace Pillay
Keyword(s):  
South Africa ◽  
Human Rights ◽  
Content Analysis ◽  
Secondary Schools ◽  
South African ◽  
Children's Rights ◽  
Children’S Rights ◽  
African Perspective ◽  
Radical Approach

This study aimed to determine children’s experiences of their rights. The sample consisted of 185 Grade 9 pupils (females = 95; males = 90) randomly sampled from 13 secondary schools from Johannesburg, South Africa, from a previous study. The participants were requested to write their responses to an open-ended question: ‘What do you think of children’s rights in South Africa?’ The data were analysed using content analysis since the data from the open-ended question was qualitative in nature. Results indicated that children were aware that they have rights, and that adults were still violating them. Based on the findings and a human rights-basedframework, several recommendations were made, such as, the need to adopt a more radical approach when dealing with children’s rights and the need to encourage schools and families to develop a culture of respecting children’s rights.

A conceptual framework for using social innovation as an approach to local economic development

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Pontso Chomane ◽  
Maréve I. Biljohn
Keyword(s):  
Economic Development ◽  
Content Analysis ◽  
Conceptual Framework ◽  
South African ◽  
Social Innovation ◽  
Local Economic Development ◽  
Future Research ◽  
Research Approach ◽  
Antecedents And Consequences ◽  
The Impact

Background: Approaches such as social innovation were visible during many of the responses that public-sector organisations, civil society, communities, and the private sector collaboratively implemented to address the issues of unemployment and the impact of economic challenges during the global COVID-19 pandemic. The use of social innovation as an approach to local economic development by South African municipalities, however, reveals a research gap in terms of a conceptual framework for enabling such use.Aim: This article explores a conceptual framework for using social innovation as an approach to local economic development by South African municipalities.Setting: Conventional top-down local economic development approaches by South African municipalities have become inadequate for dealing with contemporary local economic development challenges. Such inadequacy calls for municipalities to rethink and adapt their approach to dealing with economic challenges and to developing and implementing their local economic development strategies.Methods: Through an interpretivist paradigm, the adopted methodology is underpinned by a qualitative research approach. Content analysis was performed of relevant research documents concerning social innovation and local economic development. From this content analysis, a conceptual framework was developed through an inductive approach.Results: The findings illustrate that the praxis for using this conceptual framework is vested in the interconnected nature of its attributes, antecedents, and consequences, which will contribute to the achievement of certain local economic development outcomes.Conclusion: This article suggests that a conceptual framework could contribute to stimulating future research concerning the phenomenon and can serve as an impetus and direction for research inquiry.

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