Movie Tourism and Attracting New Tourists in the Post-pandemic Period: A Niche Marketing Perspective

2020 ◽  
pp. 373-384
Author(s):  
Bruno Sousa ◽  
Alexandra Malheiro ◽  
Dália Liberato ◽  
Pedro Liberato
Keyword(s):  
Niche Marketing

Interface Layers of Ag-Al Fusing Metals by Casting Processes

2013 ◽  
Vol 787 ◽  
pp. 341-345
Author(s):  
Kageeporn Wongpreedee ◽  
Panphot Ruethaitananon ◽  
Tawinun Isariyamateekun
Keyword(s):  
Precious Metals ◽  
Casting Temperature ◽  
Pure Aluminium ◽  
New Materials ◽  
Pure Silver ◽  
Niche Marketing ◽  
Eds Analysis ◽  
Two Factors ◽  
Interface Layers ◽  
Aluminum 5083

The materials of fusing metals commercially used in the jewelry niche marketing is seen as precious metals. An innovation of fusing metals searched for new materials to differentiate from the markets for mass production. In this research, it studied the bonding processes of silver and aluminium metals by casting processes for mass productions. The studies had been varied parameters on the types of aluminium and process temperature controls. This research had used two types of aluminium which were pure aluminium 99.99% and aluminum 5083 alloys bonding with pure silver 99.99%. The temperatures had been specified for two factors including casting temperature at X1, X2 and flasking temperature at Y1, Y2. From the results, it was found that the casting temperature at 730°C and the flasking temperature at 230 °C of pure silver-aluminum 5083 alloys bonding had the thinnest average thickness of interface at 427.29 μm. The microstructure of pure silver-aluminum 5083 alloy bonding was revealed eutectic-like structures at the interfaces. The EDS analysis showed the results of compounds at interface layers of Ag sides giving Ag2Al intermetallics on pure silver-aluminum 5083 alloy bonding unlike pure silver-pure aluminium bonding giving Ag3Al intermetallics.

The Book as Burden: Junk Mail and Religious Tracts

2012 ◽  
Author(s):  
Leah Price
Keyword(s):  
Social Origin ◽  
End User ◽  
Niche Marketing ◽  
Junk Mail

This chapter looks at religious tracts and junk mail. The Victorians pioneered institutions—whether secular (the post) or religious (the tract society)—that allowed printed matter to be distributed at the expense of someone other than its end user. By disjoining owning from choosing, those transactions challenged Enlightenment assumptions about the relation between reading and identity. Where the secular press trusted print to lift individuals out of their social origin, the niche marketing pioneered by Evangelical publishers and commercial advertisers alike vested it instead with the power to mark age, gender, and class. If the content of tracts interpellated new audiences by matching characters' demographic to readers', so did the different material forms that each text took—reprinted on different paper, sold at different price points, distributed in gross and in detail.

Niche Marketing Strategies for Business Growth

2014 ◽  
pp. 167-186
Author(s):  
Pradeep Kautish
Keyword(s):  
Marketing Strategies ◽  
Marketing Practice ◽  
Niche Marketing ◽  
Essential Condition ◽  
Business Operations ◽  
Clear Identification ◽  
Market Niche ◽  
High Level ◽  
Political Economic

The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the insensitive myopic eyes. The essential condition for a professionally managed company to grow and keep growing is not taking pride in the high level of corporate marketing management. The strategy for seizing a market niche requires an understanding of important marketing concepts and strategies based on segmentation and targeting widely propounded marketing phenomenon. Considering the market as segmented into a host of individual homogenous elements implies a clear identification of the customers of each company to survive. It is thus necessary to determine, with absolute clarity, who the customers or target audience are for the company and to then offer products and services that match their needs effectively. This may also require the development of an optimal distribution mechanism framework to ensure quality of company offerings. The present case deals with the decision dilemma of a management professional who is in the process of deciding about acquiring a niche marketing company and the case elucidates four companies with respective marketing strategies employed for business operations by them. The case provides an opportunity to compare and contrast different marketing strategies with the protagonist’s decision dilemma in light of market trends.

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