Ideology and candidate evaluation

PurposeThis paper aims to examine how exposure to a presidential candidate's high engagement Instagram images influences a citizen's candidate evaluations.Design/methodology/approachData were collected via Amazon MTurk. A 3 × 2 experimental design was employed to test the persuasive effect of exposure of the “most liked” and “most commented on” images of the top four 2016 US presidential primary candidates on a US citizen's candidate evaluation.FindingsResults reveal that highly engaging Instagram images of unfamiliar presidential candidates positively influenced candidate evaluations. However, the same was not true for more well-known presidential candidates.Research limitations/implicationsThis study was not conducted during a live campaign and only examined four of the top 2016 presidential primary candidates.Practical implicationsThe research includes implications for marketers seeking to increase engagement and reach in Instagram marketing campaigns. This study shows that even brief exposure to a highly engaged post involving an unfamiliar person/product on social media can significantly alter evaluations of that person or product.Originality/valueTo the authors' knowledge, no experimental designs have addressed how Instagram posts influence users' political attitudes and behaviors within the political marketing and communications literature.

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Practicum Candidate Evaluation Form

Supervising the School Psychology Practicum ◽

10.1891/9780826129390.ap01 ◽

2016 ◽

Keyword(s):

Candidate Evaluation ◽

Evaluation Form

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The evaluation of candidates in a personnel selection: Preference for experience over potential in unfavorable contexts

Anales de Psicología ◽

10.6018/analesps.35.3.334771 ◽

2019 ◽

Vol 35 (3) ◽

pp. 514-520

Author(s):

Borja Paredes ◽

Samuel Del Olmo ◽

David Santos ◽

Beatriz Gandarillas ◽

Pablo Briñol

Keyword(s):

Personnel Selection ◽

Organizational Context ◽

A Priori ◽

High Potential ◽

Previous Experience ◽

Candidate Evaluation ◽

The Future

The present research´s main goal is to find out how one responds to the organizational context and the candidate profile in a job candidate evaluation context. With that purpose, we ran an experiment with a sample of participants trained in personnel selection. Participants first received a message in which it was specified that the future of a given organization was unfavorable or favorable. Then, participants were asked to evaluate a potential job candidate to join such organization. The candidate was described in terms of her high previous experience or in terms of her high potential as a professional. Our a priori hypothesis was that there would be a higher preference for experience relative to potential, particularly under unfavorable context. As predicted, results showed that under unfavorable contextual conditions, attitudes towards the candidate were more favorable when the job candidate was portrayed in terms of experience (vs potential). Under favorable contextual conditions, attitudes towards the candidate did not vary as a function of her profile.

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