On the meaning and measurement of religiosity in consumer research

1986 ◽  
Vol 14 (1) ◽  
pp. 47-56 ◽  
Author(s):  
Robert E. Wilkes ◽  
John J. Burnett ◽  
Roy D. Howell
Keyword(s):  
Consumer Research

Stimulating Perspectives in Conducting Consumer Research

PsycCRITIQUES ◽  
2012 ◽  
Vol 57 (32) ◽  
Author(s):  
Candice R. Hollenbeck
Keyword(s):  
Consumer Research

Is Polio a Model for Consumer Research?

Nature ◽  
1973 ◽  
Vol 241 (5387) ◽  
pp. 247-249 ◽  
Author(s):  
H. V. WYATT
Keyword(s):  
Consumer Research

Caution in the Use of Difference Scores in Consumer Research

1993 ◽  
Vol 19 (4) ◽  
pp. 655 ◽  
Author(s):  
J. Paul Peter ◽  
Gilbert A. Churchill, Jr. ◽  
Tom J. Brown
Keyword(s):  
Consumer Research ◽  
Difference Scores

Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

2014 ◽  
Vol 67 (7) ◽  
pp. 1519-1521
Author(s):  
Luk Warlop ◽  
L.J. Shrum ◽  
Dwight Merunka ◽  
Virginie de Barnier
Keyword(s):  
Consumer Research ◽  
Special Issue

Something old, something new: Enabled theory building in qualitative marketing research

2021 ◽  
pp. 147059312110322
Author(s):  
Pierre-Yann Dolbec ◽  
Eileen Fischer ◽  
Robin Canniford
Keyword(s):  
Consumer Research ◽  
Review Process ◽  
Marketing Research ◽  
Theory And Practice ◽  
Theory Building ◽  
Marketing Theory ◽  
Research Projects ◽  
Novel Theory ◽  
The Creation ◽  
Analytical Tools

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers that feature enabled theorizing with the aim of describing and analyzing how enabled theorizing is practiced. Our analysis suggests that enabled theorizing marries data with analytical tools and ontological perspectives in ways that advance ongoing conversations in marketing theory and practice, as well as informing policy and methods. Based on interviews with marketing and consumer research scholars who practice enabled theorizing, we explain how researchers use enabling theories to shape research projects, how researchers select enabling lenses, and how they negotiate the review process. We discuss the implications of our analyses for theory-building in our field, and we question the notion of originality in relation to theory more generally.

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