Representament and Object (RO) Marking Iconicity Relationship in Wardah Cosmetics Commercial TV Advertising

This study aims to examine the relationship between representament and object iconicity in Wardah's cosmetic commercial television commercials, which include shampoo, BB cream, mascara, lipstick, and social activities. Wardah cosmetic commercial television commercials attempt to construct consumers using the concept of “Beauty from the heart”. Meanwhile, the beauty of cosmetic users is always visible physically. Thus, it cannot be proven to be real beauty from the heart when someone uses cosmetics. This study uses a qualitative descriptive method to analyze data in the form of verbal and nonverbal text. The researcher uses Charles Sander Peirce's semiotic theory which divides the signs according to the relationship between the representament (sign) and its object (marker) into icons, indexes, and symbols. The results of this study indicate that beauty can be classified into two categories, namely physical beauty and psychological beauty. Physical beauty relates to the body and the head. There are four parts of the head which are icons of beauty for a young woman: 1) the hair, 2) the facial skin, 3) the eyes, and 4) the lips. Meanwhile, psychological beauty is a beauty from the heart that is manifested in the form of attitudes during social activities. In addition, young women as users of Wardah cosmetics are represented by the use of youthful vocabulary and language typical of the millennial generation.

اسلامی تاریخ میں فنون لطیفہ کی رائج صورتیں اوردیگر تہذیبوں پر ان کے اثرات

Fine Arts are a source of aesthetic tastes that create beauty, proportion, relief, and happiness in life. It is, in fact, the interpretation of one’s taste of beauty which one has been instructed by nature. From the beginning of human history, these arts have been present in different shapes in every civilization and society. Muslims not only encouraged the arts but also played an important role in promoting the Islamic concept of beauty and excellence and used them in such a way that kept them from being mutilated or inferior. Muslims have given new dimensions to calligraphy, architecture, decoration, art, and music. Islamic civilization has had a significant impact on many world civilizations. This article highlights the artistic forms prevalent in Islamic history and their impact on other civilizations.

Delicacy

<p>A new acceptance of aesthetics, technological advancements and current trends of slenderness and lightness have encouraged contemporary society towards the delicate. Delicacy is a notion within the aesthetic concept of beauty. To explore this shift towards the delicate in this portfolio, I explore the potential of delicacy within architecture through shifting scales. The design-led methodological framework pursues an iterative approach of exploration. To aid in generative and reflective discovery this research is structured to address three different scales: a 1:1 installation, mid-scale project and a public-scale project. The three scales increased in architectural complexity whilst testing the proposition. Literary context, projects and design precedents fed into the design process, further refining the proposition as it shifted. Scale, materiality, and colour and whiteness were developed as an evaluative framework throughout the entire research. An installation investigating the ‘vast and the intimate’ highlighted the importance of the human scale and considering materiality and construction techniques. The next experiment tested the proposition at an architectural scale and, through evaluation, refined the proposition to focus on delicacy. The final design investigation considers the perception of delicacy through a seemingly effortless architectural outcome through multiple scales. To conclude, the research considers the overarching typology down to the detail. Structure, materiality and detailing can all positively inform and enrich architectural aesthetic possibilities in favour of the delicate, where complexities are hidden within the appearance of effortlessness.</p>

Delicacy

<p>A new acceptance of aesthetics, technological advancements and current trends of slenderness and lightness have encouraged contemporary society towards the delicate. Delicacy is a notion within the aesthetic concept of beauty. To explore this shift towards the delicate in this portfolio, I explore the potential of delicacy within architecture through shifting scales. The design-led methodological framework pursues an iterative approach of exploration. To aid in generative and reflective discovery this research is structured to address three different scales: a 1:1 installation, mid-scale project and a public-scale project. The three scales increased in architectural complexity whilst testing the proposition. Literary context, projects and design precedents fed into the design process, further refining the proposition as it shifted. Scale, materiality, and colour and whiteness were developed as an evaluative framework throughout the entire research. An installation investigating the ‘vast and the intimate’ highlighted the importance of the human scale and considering materiality and construction techniques. The next experiment tested the proposition at an architectural scale and, through evaluation, refined the proposition to focus on delicacy. The final design investigation considers the perception of delicacy through a seemingly effortless architectural outcome through multiple scales. To conclude, the research considers the overarching typology down to the detail. Structure, materiality and detailing can all positively inform and enrich architectural aesthetic possibilities in favour of the delicate, where complexities are hidden within the appearance of effortlessness.</p>

The astonishment of view

This work examines the concept of beauty connected with vision in terms of utopia, pre-vision and sharing from a pedagogical perspective. Starting with the pandemic's need to 'see beyond', the analysis will develop in three directions: - Educational direction: i.e., the ability to go beyond the perimeter of the usual spaces of action of pedagogy, interpreting the challenges due the pandemic how opportunities to experiments other “educational vision”. In this sense, the debate on distance learning and face-to-face learning can be interpreted. - Scientific direction: The value of the scientific community's knowledge, skills and research’ passion investigating a new perspective to the well-being and safety of humankind became evident during the pandemic. - Global direction: i.e., as a greater awareness that safety may only happen if everyone is safe, in a planetary and not an individualist or sovereigntist view of well-being. Pedagogy should redefine globalisation in a human sense.

Aphrodite:The Goddess at Work in Archaic Greek Poetry

<p>Greek literature frequently associates female beauty with clothing and jewellery. In addition, the concept of female beauty and allure is closely connected with the goddess Aphrodite. The fact that her beauty is repeatedly singled out as an object of comparison for mortal women suggests that beauty, to a certain extent, bridges the gap between mortal and immortal. Pandora and Helen best exemplify this connection because, like Aphrodite, they are known for their beauty and also enjoy semi-divine status. Moreover, these three women are notorious for their ability to deceive and it is mostly then that their beauty is emphasised. This has led to an association between beauty and deception which climaxes in the famous seduction scenes of Greek literature. Not only are these seduction scenes closely related to Aphrodite but they also rely heavily on nonverbal communication, in particular so-called significant objects and objects adaptors such as clothing and jewellery. Consequently, female beauty comes to be misrepresented as artificial and relying on external decorations. However, in contrast to the traditional texts of Homer and Hesiod, Sappho offers a different perspective. Combining Homeric and Hesiodic elements with her own ideas, she alters the way female beauty is viewed. For example, the Homeric war chariot - a symbol of male, military prowess - comes to symbolise the totality of Aphrodite's power uniting in itself male and female qualities. Having addressed the concept of beauty directly, Sappho then concludes that beauty lies in the eye of the beholder. With the help of Helen of Troy and her beloved Anaktoria, Sappho sets out to reinvent the concept of female beauty as a godlike, subjective quality that may be expressed in many ways, yet remains inspired by Aphrodite.</p>

Aphrodite:The Goddess at Work in Archaic Greek Poetry

<p>Greek literature frequently associates female beauty with clothing and jewellery. In addition, the concept of female beauty and allure is closely connected with the goddess Aphrodite. The fact that her beauty is repeatedly singled out as an object of comparison for mortal women suggests that beauty, to a certain extent, bridges the gap between mortal and immortal. Pandora and Helen best exemplify this connection because, like Aphrodite, they are known for their beauty and also enjoy semi-divine status. Moreover, these three women are notorious for their ability to deceive and it is mostly then that their beauty is emphasised. This has led to an association between beauty and deception which climaxes in the famous seduction scenes of Greek literature. Not only are these seduction scenes closely related to Aphrodite but they also rely heavily on nonverbal communication, in particular so-called significant objects and objects adaptors such as clothing and jewellery. Consequently, female beauty comes to be misrepresented as artificial and relying on external decorations. However, in contrast to the traditional texts of Homer and Hesiod, Sappho offers a different perspective. Combining Homeric and Hesiodic elements with her own ideas, she alters the way female beauty is viewed. For example, the Homeric war chariot - a symbol of male, military prowess - comes to symbolise the totality of Aphrodite's power uniting in itself male and female qualities. Having addressed the concept of beauty directly, Sappho then concludes that beauty lies in the eye of the beholder. With the help of Helen of Troy and her beloved Anaktoria, Sappho sets out to reinvent the concept of female beauty as a godlike, subjective quality that may be expressed in many ways, yet remains inspired by Aphrodite.</p>

Perception of The Aesthetics of a Smile in Patients Post Using Orthodonic Treatment Based on Characteristics

Aesthetics is a philosophy of the concept of beauty which is the reason people takeorthodontic treatment. One of the factors that influence aesthetics is a smile. Apartfrom personal experiences and social environment, the patient's perception of theaesthetics of the smile after orthodontic treatment can be influenced bycharacteristics. This study aims to determine the perception of smile aesthetics inpost-orthodontic patients based on characteristics. This type of research isdescriptive analytic with cross sectional design. The study population were patientswho were recorded in medical records at the practice of drg. Josep Ginting, Sp. Ortin Pontianak, West Kalimantan Province with a sample size of 30 people. Collectingdata by distributing questionnaires containing nine aesthetic indicators of smilesthrough the WhatsApp application. Data were analyzed using the Mann Whitneytest. Based on the results of the study, it was seen that there were differences inthe aesthetic perceptions of respondents' smiles based on age (p = 0.017), gender(p = 0.004) and education (p = 0.015). The conclusion of this study is that there aredifferences in patient perceptions of aesthetic smile after orthodontic treatmentbased on the characteristics in the practice of drg. Josep Ginting, drg, Sp. Ort inPontianak, West Kalimantan.

The Detrimental Dialogue Between Indian Women, Beauty Discourse, Patriarchy and Indian Feminism

This framework article analyses the established connection of body image and skin tone to the ideology of power and status and the need for Indian women to achieve those beauty standards to be celebrated in their field. Even though women have gained more power, they are still defined by and in the context of men in India. Men have subtly and constructively translated this power discourse over women that has been stretching across centuries through the channels of art, literature and the portrayal of the goddesses. This pressure to continually conform to beauty’s cultural ideals and sculpt oneself to those unattainable standards leads to body dissatisfaction. It affects the image the woman has of herself. The patriarchal structure that dominates the Indian women habitus has translated the ideology of this Western concept of beauty into a ‘common sense’ that has compelled women to impose a ‘self-hegemonic’ stance and the role of Indian feminism in fighting this emerging oppressive structure.

NARASI PERSUASI SOCIAL MEDIA INFLUENCER DALAM MEMBANGUN KONSEP KECANTIKAN DAN KEPERCAYAAN DIRI

The existence of social media allows the emergence of social media influencers where in turn they have an impact on social media users. This can happen by bringing up new messages or raising issues about a particular subject. One of them is the topic of the concept of beauty and its relation to self-confidence. Moreover, with the existence of social media influencers who carry out information dissemination activities by compiling and creating content related to the concept of beauty and its relation to self-confidence. By using persuasive narratives, social media influencers build different beauty concepts that can even be contrary to concepts that have been developing in society. The purpose of writing this research is focused on providing an understanding to the wider community, about the narratives used by social media influencers in persuading and penetrating new messages to the public, especially with regard to the concept of ideal beauty related to hairstyles. Through the method of qualitative content analysis techniques to observe the messages conveyed by social media influencers, related to a number of important aspects. The use of qualitative content analysis allows the writer to see the content of the message more deeply, through understanding the meaning of the message.