We study scale invariant but not necessarily conformal invariant deformations of nonrelativistic conformal field theories from the dual gravity viewpoint. We present the corresponding metric that solves the Einstein equation coupled with a massive vector field. We find that, within the class of metric we study, when we assume the Galilean invariance, the scale invariant deformation always preserves the nonrelativistic conformal invariance. We discuss applications to scaling regime of Reggeon field theory and nonlinear quantum finance. These theories possess scale invariance but may or may not break the conformal invariance, depending on the underlying symmetry assumptions.