Based on ethnographic fieldwork with farmworkers and farmworker advocates in California and Florida, this chapter explores the progress made by farmworker-led, consumer-supported movements for farmworker justice. It argues for the need to break down divides between producer and consumer, rural and urban, and individual and community based approaches to changing the food system. It contends that farmworker-led consumer-based campaigns and solidarity movements, such as the Coalition of Immokalee Workers’ (CIW) current Campaign for Fair Food, and The United Farmworkers’ historical grape boycotts, successfully work to challenge agrarian imaginaries, drawing consumers into movement-based actions. This research illustrates the possibilities for alternative food movement advocates and coalitions to build upon farmworker-led campaigns and embrace workers as leaders.