A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services

2018 ◽  
Vol 20 (2) ◽  
pp. 361-379 ◽  
Author(s):  
Taewon Suh ◽  
Seok Kang ◽  
Elyria A. Kemp
Author(s):  
Yongjin Guo ◽  
Mingjun Zhong ◽  
Chao Gao ◽  
Hongdong Wang ◽  
Xiaofeng Liang ◽  
...  

Author(s):  
A. El-Awady ◽  
K. Ponnambalam ◽  
T. Bennett ◽  
A. Zielinski ◽  
A. Verzobio

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