International student recruitment campaign: experiences of selected flagship universities in China

2020 ◽  
Vol 80 (4) ◽  
pp. 663-678
Author(s):  
Yuan Gao ◽  
Jin Liu
Author(s):  
Sally-Ann Burnett ◽  
Jeroen Huisman

The study of four comparable Canadian universities in Ontario, this article analyzed background documents from the government and the institutions, carried out site visits to the campuses of the institutions, and interviewed senior faculty and staff working in the area of internationalization. The main reasons for internationalization—particularly international student recruitment—were portrayed as the value of student diversity as well as revenue generation. The institutional cultures influence responses to globalization as well.


2019 ◽  
Vol 24 (2) ◽  
pp. 212-231 ◽  
Author(s):  
Pii-Tuulia Nikula ◽  
Jussi Kivistö

This article examines the monitoring of third-party education agents employed in international student recruitment. Agency theory identifies comprehensive monitoring as one way to ensure that agents work in the principal’s best interest. By analyzing best practice guidelines, this article investigates the monitoring mechanisms proposed for education providers to mitigate information asymmetry in their education agent relationships. The findings from the analysis suggest that following the existing guidelines would only allow client institutions to partially observe the behavior of their agents. Hence, education providers should be not only guided toward more intensive use of the existing techniques but also encouraged to adopt new techniques, such as mystery shopping, to better determine education agents’ true behavior.


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