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Journal of Marketing for HIGHER EDUCATION
Latest Publications
TOTAL DOCUMENTS
576
(FIVE YEARS 92)
H-INDEX
32
(FIVE YEARS 3)
Published By Informa Uk (Taylor & Francis)
1540-7144, 0884-1241
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
An application of the net promoter score in higher education
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.2018088
◽
2022
◽
pp. 1-24
Author(s):
Ali Kara
◽
Alma Mintu-Wimsatt
◽
John E. Spillan
Keyword(s):
Higher Education
◽
Net Promoter Score
◽
Net Promoter
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College choice & the consumer: the impact of gender on higher education enrollment
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.2006851
◽
2022
◽
pp. 1-21
Author(s):
Jessica Syed
◽
Ane Turner Johnson
◽
Sarah Ferguson
Keyword(s):
Higher Education
◽
College Choice
◽
Education Enrollment
◽
The Impact
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Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.2006852
◽
2021
◽
pp. 1-21
Author(s):
Long Hoang Le
◽
Son Cong Bui
◽
Giang Huong Duong
◽
Yung-Chie Chang
Keyword(s):
Brand Awareness
◽
Mediating Role
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Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.2006853
◽
2021
◽
pp. 1-18
Author(s):
Kuldeep Singh Banwait
◽
Charles Hancock
Keyword(s):
Senior Managers
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Corporate branding of academic institutions: semiotic communication of logos and names
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.1989544
◽
2021
◽
pp. 1-23
Author(s):
Ying Qi Wu
◽
Cecilia Yin Mei Cheong
Keyword(s):
Corporate Branding
◽
Academic Institutions
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Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.1998285
◽
2021
◽
pp. 1-25
Author(s):
Umer Zaman
◽
Murat Aktan
◽
Hasnan Baber
◽
Shahid Nawaz
Keyword(s):
Online Learning
◽
International Students
◽
South Korea
◽
Brand Image
◽
Learning Engagement
◽
Perceived Harm
◽
University Brand
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Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.1991072
◽
2021
◽
pp. 1-24
Author(s):
Syed Asim Shah
◽
Muhammad Haroon Shoukat
◽
Muhammad Shakil Ahmad
◽
Bilal Khan
Keyword(s):
Social Media
◽
Customer Relationship Management
◽
Customer Loyalty
◽
Relationship Management
◽
Customer Relationship
◽
Media Technologies
◽
University Reputation
◽
Management Capabilities
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You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Journal of Marketing for HIGHER EDUCATION
◽
10.1080/08841241.2021.1992814
◽
2021
◽
pp. 1-22
Author(s):
Fahmida Naheen
◽
Tamer H. Elsharnouby
Keyword(s):
Brand Personality
◽
Student Participation
◽
University Brand
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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
Journal of Marketing for HIGHER EDUCATION
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10.1080/08841241.2021.1977450
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2021
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pp. 1-18
Author(s):
Purificación Alcaide-Pulido
◽
Helen O’Sullivan
◽
Chris Chapleo
Keyword(s):
Undergraduate Students
◽
Brand Image
◽
Innovative Model
◽
University Brand
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Student satisfaction: the role of expectations in mitigating the pain of paying fees
Journal of Marketing for HIGHER EDUCATION
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10.1080/08841241.2021.1973646
◽
2021
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pp. 1-23
Author(s):
Jashim Khan
◽
Jane Hemsley-Brown
Keyword(s):
Student Satisfaction
◽
Pain Of Paying
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