Optimal pricing for new product entry under free strategy

With awareness of environmental protection strengthens and constraints of regulations and laws to environmental protection increasing, more and more enterprises focus on the closed-loop supply chain management. Considering difference between new product and remanufactured product, this paper constructs closed-loop supply chain system with manufacturers recycling used products directly from the consumers based on game theory. The optimal pricing decisions and the optimal profit of centralized and decentralized closed-loop supply chain are obtained. It is found that the efficiency of decentralized closed-loop supply chain decreases by 25%. At last, the coordination mechanism is designed to solve the profit conflict in the decentralized closed-loop supply chain by the two-part tariff contract.

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Research on Coordination in the Closed-Loop Supply Chain with Remanufacturing

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.220-223.319 ◽

2012 ◽

Vol 220-223 ◽

pp. 319-322

Author(s):

Hong Wei Jiang

Keyword(s):

Game Theory ◽

Supply Chain ◽

Closed Loop ◽

New Product ◽

Profit Sharing ◽

Coordination Mechanism ◽

Optimal Pricing ◽

Supply Chain System ◽

Closed Loop Supply Chain ◽

Pricing Decisions

Based on game theory, this paper constructs closed-loop supply chain system with retailer recycling used products from the consumers incorporating difference between new product and remanufactured product. The optimal pricing decisions and the optimal profits of centralized coordinated and decentralized closed-loop supply chain are obtained. It is found that the efficiency of decentralized closed-loop supply chain decreases by 25%. Finally, the coordination mechanism is designed to solve the profit conflict in the decentralized closed-loop supply chain by the profit sharing contract.

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Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector

Key Engineering Materials ◽

10.4028/www.scientific.net/kem.495.167 ◽

2011 ◽

Vol 495 ◽

pp. 167-170 ◽

Cited By ~ 32

Author(s):

Marina C. Terzi ◽

Damianos P. Sakas ◽

Ioannis Seimenis

Keyword(s):

New Product Development ◽

New Product ◽

Simulation Modelling ◽

Pricing Strategy ◽

High Tech ◽

Optimal Pricing ◽

Pricing Strategies ◽

High Tech Sector ◽

Optimal Pricing Strategy ◽

Dynamic Simulation Modelling

New Product Development (NPD) in the high-tech sector is a rapid paced concept that requires constant efforts and great market awareness. Pricing has received little attention from companies, even if systematic pricing monitoring may lead to serious conclusions regarding the proper allocation of resources and the segmentation of the marketplace. The purpose of the present study is to develop the concept of pricing strategies simulation modelling for the development of new high-tech products. The Pricing Simulation Model successfully represents the process that companies should carefully consider so as to employ the optimal pricing strategy.

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Media competition enhances new-product entry: On the market for fake observations

Information Economics and Policy ◽

10.1016/j.infoecopol.2015.03.001 ◽

2015 ◽

Vol 31 ◽

pp. 59-66 ◽

Cited By ~ 2

Author(s):

Kjell Arne Brekke ◽

Tore Nilssen

Keyword(s):

New Product ◽

Product Entry

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