This chapter explores the firm-level technology orientation construct and highlights the importance of a small firm’s dynamic capabilities in knowledge learning and management. Technology orientation (TECHOR) is comprised of three sets of technology-oriented activities: the allocation of technology resources, the development of technology competence, and the ability to sense and respond to technology opportunities that influence technology adoption and utilization. As firms engage in more of these activities, they will have higher levels of technology orientation. Antecedents to TECHOR include external forces (technology policy and industry characteristics) and internal dynamics (role of management, interdepartmental connections, and organizational factors). Consequences include customer outcomes (technology learning, perceived quality, and loyalty), employee outcomes (technology learning, job satisfaction, and performance) and organizational outcomes (firm performance and competitive advantage). Small firms that can deliver the appropriate match between the required technology-oriented activities, technology adoption, and utilization are the ones that are likely to survive and thrive.
Organizational Structure and Performance in Dutch small Firms
