Antecedents and Consequences of Technology Orientation (TECHOR) for Small Firms

2013 ◽  
pp. 214-238 ◽  
Author(s):  
Olivia F. Lee ◽  
Can Uslay ◽  
Matthew L. Meuter
Keyword(s):  
Technology Adoption ◽  
Small Firms ◽  
Dynamic Capabilities ◽  
Technology Policy ◽  
Firm Level ◽  
Technology Learning ◽  
Antecedents And Consequences ◽  
Sense And Respond ◽  
And Performance ◽  
Technology Orientation

This chapter explores the firm-level technology orientation construct and highlights the importance of a small firm’s dynamic capabilities in knowledge learning and management. Technology orientation (TECHOR) is comprised of three sets of technology-oriented activities: the allocation of technology resources, the development of technology competence, and the ability to sense and respond to technology opportunities that influence technology adoption and utilization. As firms engage in more of these activities, they will have higher levels of technology orientation. Antecedents to TECHOR include external forces (technology policy and industry characteristics) and internal dynamics (role of management, interdepartmental connections, and organizational factors). Consequences include customer outcomes (technology learning, perceived quality, and loyalty), employee outcomes (technology learning, job satisfaction, and performance) and organizational outcomes (firm performance and competitive advantage). Small firms that can deliver the appropriate match between the required technology-oriented activities, technology adoption, and utilization are the ones that are likely to survive and thrive.

Integrating wearable technology products and big data analytics in business strategy

2019 ◽  
Vol 21 (2) ◽  
pp. 255-275 ◽  
Author(s):  
Bishwajit Nayak ◽  
Som Sekhar Bhattacharyya ◽  
Bala Krishnamoorthy
Keyword(s):  
Health Insurance ◽  
Technology Adoption ◽  
Competitive Advantage ◽  
Customer Service ◽  
Product Innovation ◽  
Dynamic Capabilities ◽  
Technology Policy ◽  
Wearable Technology ◽  
Content Type ◽  
Technology Products

Purpose This study aims to explore the impact of the adoption of wearable technology products for Indian health insurance firms. It identifies the key dynamic capabilities that health insurance firms should build to manage big data generated by wearable technology so as to attain a competitive advantage. Design/methodology/approach A qualitative exploratory study using in-depth personal interviews with 53 Indian health insurance experts was conducted with a semi-structured questionnaire. The data were coded using holistic and pattern codes and then analyzed using the content analysis technique. The findings were based on the thematic and relational intensity analysis of the codes. Findings An empirical model was established where all the propositions were strongly established except for the moderate relationship between wearable technology adoption and product innovation. The study established the nature of the interaction of variables on technology policy, organizational culture, strategic philosophy, product innovation, knowledge management and customer service quality with wearable technology adoption and also ascertained its influence on firm performance and competitive advantage. Research limitations/implications From a dynamic capabilities perspective, this study deliberates on wearable technology adoption in the health insurance context. It also explicates the relationship between the variables on technology policy, organizational culture, strategic philosophy, product innovation, knowledge management and customer service quality with wearable technology adoption on firm performance. Originality/value This study is one of the first studies to add the context of wearable technology and health insurance to the existing body of knowledge on dynamic capabilities and sustainable competitive advantage for the service sector. It would help existing and prospective players in adopting or setting up appropriate business models.

Performance implications of industry appropriability for manufacturing SMEs

2015 ◽  
Vol 26 (5) ◽  
pp. 660-677 ◽  
Author(s):  
Safal Batra ◽  
Sunil Sharma ◽  
Mukund R Dixit ◽  
Neharika Vohra ◽  
Vishal K Gupta
Keyword(s):  
Negative Impact ◽  
Linear Regression Analysis ◽  
Limited Resource ◽  
Multiple Linear Regression Analysis ◽  
Resource Base ◽  
Firm Level ◽  
Content Type ◽  
Manufacturing Enterprises ◽  
And Performance ◽  
Technology Orientation

Purpose – Industry appropriability – the degree to which firms in an industry can appropriate benefits from their innovations – is a crucial dimension of industry environment. Small and medium manufacturing enterprises (manufacturing SMEs), because of their limited resource base, tend to be especially sensitive to the appropriability conditions in their industry. The purpose of this paper is to understand the influence of industry appropriability on firm outcomes (innovativeness and performance), and posits technology orientation as a dynamic capability that helps firms overcome appropriability barriers in their industry. Design/methodology/approach – Data were collected from 162 manufacturing SMEs in India. Multiple linear regression analysis was used to test the proposed hypotheses. Findings – This study reveals that the perceived level of appropriability of manufacturing SMEs impacts their innovativeness. Further, findings also support technology orientation as a crucial firm-specific characteristic which enables firms to overcome unfavorable appropriability conditions. Technology orientation plays a significant role in mitigating the negative impact of lower appropriability conditions. Even when the patent regime is unfavorable, technology-oriented firms are able to innovate and perform better. Practical implications – The findings suggest technology orientation as a strategic mechanism for manufacturing SMEs to respond to conditions of unfavorable appropriability regime. Originality/value – This study elaborates the benefits of integrating industry-level and firm-level characteristics. Specifically, an attempt was made to extend the existing research on industry appropriability by bringing in the contingent effect of technology orientation. The context of manufacturing SMEs yielded several interesting insights.

scholarly journals The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation

2021 ◽  
Vol 9 (1) ◽  
pp. 25-50
Author(s):  
Kenneth Graham ◽  
Robert Moore
Keyword(s):  
Technology Adoption ◽  
Dynamic Capabilities ◽  
Field Research ◽  
Adoption Process ◽  
Business Managers ◽  
Firm Level ◽  
Adoption Of Technology ◽  
Adoption Decision ◽  
Political Actions

Increasingly, marketers rely on advances in technology to maintain competitive parity or gain competitive advantage. Yet, often, the adoption of technology is met with suboptimal results and even outright failure. Qualitative field research based on depth interviews with business managers responsible for technology adoption decisions within their respective firms is used to develop a theoretical framework explaining the technology adoption process within firms, how expectations are formed for the innovation’s performance and factors that can further influence those perceptions. Result suggest a firm’s dynamic capabilities play a central role in informing the firm’s perceptions of a technological innovation’s characteristics that drive the adoption decision. Findings also suggest that a firm’s expectations are influenced by perception of risk, internal micro-political actions, and the opportunity to observe or trial use of the technological innovation.

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

2002 ◽  
Vol 66 (3) ◽  
pp. 47-60 ◽  
Author(s):  
Raji Srinivasan ◽  
Gary L. Lilien ◽  
Arvind Rangaswamy
Keyword(s):  
Technology Adoption ◽  
Business Models ◽  
New Technologies ◽  
Theory Development ◽  
Senior Managers ◽  
Sense And Respond ◽  
Technology Orientation ◽  
Business To Business ◽  
Radical Technologies

Using the resource-based view of the firm, the authors hypothesize that differences in adoption of radical technologies among firms can be attributed to a sense-and-respond capability of firms with respect to new technologies, which is termed technological opportunism. Using survey data from senior managers in business-to-business firms, the authors study the adoption of e-business, a radical technology with the potential to alter business models. The authors first establish the distinctiveness of technological opportunism from related constructs, such as organizational innovativeness, and show that it offers a significantly better explanation of technology adoption than existing constructs do. In a follow-up survey of senior managers, the authors investigate the antecedents of technological opportunism and find that organizations can develop technological opportunism by taking specific actions such as focusing on the future, by having top management advocate new technologies, and by becoming more of an adhocracy culture and less of a hierarchy culture. The proposed technological opportunism construct can inform theory development on the relative emphasis on internal (research and development) versus external (buying, licensing) development of technologies and the complementarities in technology orientation and market orientation in the firm. The results can be used by managers who seek to develop the technological opportunism capability of their firms and by those in technology vendor firms who seek to develop segmentation strategies based on the technological opportunism capabilities of their customer firms.

scholarly journals The relationship between dynamic capabilities, the firm’s resource base and performance in a post-disaster environment

2016 ◽  
Vol 35 (1) ◽  
pp. 78-98 ◽  
Author(s):  
Martina Battisti ◽  
David Deakins
Keyword(s):  
New Zealand ◽  
Small Firms ◽  
Dynamic Capabilities ◽  
Resource Base ◽  
High Volatility ◽  
And Performance ◽  
The Relationship ◽  
Post Disaster ◽  
Practical Implications

This article draws on quantitative survey evidence to explore the role of dynamic capabilities in a post-disaster environment, that of Christchurch in New Zealand after the 2010 and 2011 series of major earthquakes. We develop a model to examine the relationship between dynamic capabilities, disaster-related changes to the firm’s resource base and its performance. The hypotheses are tested using a sample of 545 small firms that have been affected by the earthquakes. Results highlight the importance of a firm’s proactive posture and capability to integrate resources in recognising new opportunities in an environment characterised by high volatility and increased uncertainty. These findings offer important theoretical and practical implications.

STRATEGIC POSTURE, TECHNOLOGY STRATEGY AND PERFORMANCE AMONG SMALL FIRMS

2003 ◽  
Vol 11 (02) ◽  
pp. 131-146 ◽  
Author(s):  
PATRICK T. GIBBONS ◽  
TONY O'CONNOR
Keyword(s):  
Firm Performance ◽  
Small Firms ◽  
Technology Policy ◽  
Technology Strategy ◽  
Sales Growth ◽  
Strategic Posture ◽  
Performance Effects ◽  
And Performance ◽  
The Relationship

This paper investigates the performance effects of both aggressive technological posture and automation in a sample of 336 small and medium-sized enterprises. The paper seeks to test whether firm strategic posture mediates the relationship between technology policy and firm performance. Findings suggest that strategic posture does not mediate the relationship between technology policy and ROI, but does mediate the relationship between technology policy and sales growth.

The Embeddedness of Productivity and Performance: Towards a Framework Based on Small Firms

2005 ◽  
Author(s):  
Paul K. Edwards ◽  
Chin-Ju Tsai ◽  
Sukanya Sen Gupta ◽  
Monder Ram
Keyword(s):  
Small Firms ◽  
And Performance

ANTECEDENTS AND CONSEQUENCES OF ORGANIZATIONAL JUSTICE

2016 ◽  
Vol 12 (02) ◽  
Author(s):  
Reeta Yadav
Keyword(s):  
Job Satisfaction ◽  
Organizational Justice ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Turnover Intentions ◽  
Research Work ◽  
Citizenship Behavior ◽  
Future Research ◽  
Antecedents And Consequences ◽  
And Performance

Employee’s perception regarding fairness in the organization is termed as organizational justice. The objective of this paper is to study the antecedents and consequences of organizational justice on the basis of earlier relevant studies from the period ranging from 1964 to 2015. Previous research identified employee participation, communication, justice climate as the antecedents and trust, job satisfaction, commitment, turnover intentions, organizational citizenship behavior and performance as the consequences of organizational justice. Finding reveals the gaps existing in the literature and gives suggestions for future research work.

scholarly journals The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola

2021 ◽  
Vol 13 (11) ◽  
pp. 6256
Author(s):  
Gerdina Handa Serafim ◽  
José Manuel Cristóvão Veríssimo
Keyword(s):  
Developing Countries ◽  
Customer Orientation ◽  
Positive Impact ◽  
Group Analysis ◽  
Strategic Orientation ◽  
New Business ◽  
Competitor Orientation ◽  
And Performance ◽  
Technology Orientation ◽  
The Impact

This paper aims to investigate the impacts of customer orientation, competitor orientation, learning orientation, technology orientation, and entrepreneurial orientation on hotel innovation and performance. Data from 69 hotels in four Angolan provinces were analyzed using the partial least squares (PLS) approach and multi group analysis. The results show that learning and entrepreneurial orientations have a positive impact on hotel innovation. As anticipated, innovation has a positive impact on performance. According to the multigroup analysis, only the hotel category has a moderating effect on performance. Results suggest that hotels in developing countries could add value to both customers and shareholders by promoting new services and exploring new business opportunities. To the best of our knowledge, this is one of the few studies that has researched the impact of strategic orientation on hotel innovation and financial performance in developing countries.

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