Can nudges save lives?

Japanese Economic Review ◽

10.1007/s42973-021-00095-7 ◽

2021 ◽

Author(s):

Fumio Ohtake

Keyword(s):

Social Influence ◽

Heavy Rainfall ◽

Message Effects ◽

Sustained Effects ◽

Life Saving ◽

Gain Frame

AbstractTo assess the promotion of life saving behaviors and determine the sustainability of nudge message effects, this paper examines nudges that promote evacuation during heavy rainfall, preventative COVID-19 infection behaviors, and COVID-19 vaccination. The results showed that altruistic gain messages may have more sustained effects than others in promoting both evacuation during heavy rainfall and contact reduction behaviors as a measure against COVID-19 infection. Specifically, social influence nudges that use a gain frame to convey that a person’s behavior promotes the behavior of others are effective for both heavy rainfall evacuations and encouraging COVID-19 vaccination.

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The Persuasive Effects of Two Stylistic Elements

Communication Research ◽

10.1177/0093650215626979 ◽

2016 ◽

Vol 46 (7) ◽

pp. 891-907 ◽

Cited By ~ 6

Author(s):

Kiwon Seo ◽

James Dillard

Keyword(s):

General Principle ◽

Negative Image ◽

Positive Image ◽

Message Effects ◽

General Support ◽

Stylistic Elements ◽

Loss Frame ◽

Gain Frame

This study explored the effects of stylistic elements, framing and imagery, on emotion, cognition, and persuasion. Frame and image were matched on valence (gain frame + positive image; loss frame + negative image) and mismatched (gain + negative image; loss + positive image) to examine whether the (mis)match amplified or attenuated message effects. Using the topic of traveling to an exotic island, an experiment ( N = 455) found general support for matching in the gain-framed conditions but not in the loss-framed conditions. To the extent that valence can be useful as a basis for assessing match, it must take into account the message domain and the nature of the outcome variables. One general principle and two corollaries are proposed to serve as patches for the valence rule.

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