Similarities between conflict and cooperation in the marketing channel

1982 ◽  
Vol 10 (2) ◽  
pp. 237-250 ◽  
Author(s):  
Robert H. Ross ◽  
Robert F. Lusch
2004 ◽  
Author(s):  
Cavinda Caldera ◽  
Indira Guzman ◽  
Kathryn R. Stam ◽  
Vibha Vijayasri ◽  
Isabelle Yamodo ◽  
...  

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