A qualitative study of Relational intent in an ongoing B2B channel relationship

This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.

A qualitative study of Relational intent in an ongoing B2B channel relationship

This is a qualitative study by which a framework to estimate relational intent between channel partners in B2B industries is proposed. This also give an integrative approach for valuation of dyads in a channel. The proposed framework needs to be empirically tested.

Search for the Independence Construction Site, American River, Kangaroo Island

During July 2006, students and staff of the Program in Maritime Archaeology at Flinders University conducted an archaeological survey near American River, Kangaroo Island, South Australia, to attempt to locate the US schooner Independence construction site. The purpose of this report is to summarize the methodology and findings of these investigations. Based on historical documentation, the construction site was suspected to be located along the present day shore line near American River (Figure 16). Although the survey did not find the exact location for the Independence construction site, it did establish three target areas (Figure 17) that would have been most ideal for this activity in the survey area: the Independence Point Site (Site A), the American River Township Site (Site B) and the Fish Cannery Track Site (Site C). These locations were based on several assumptions about characteristics of shipbuilding sites: closeness to channel, relationship to flat or gently sloping land for ease of launching, closeness to fresh water, protection from the elements, and presence of early 19th century cultural material. In addition to attempting to locate the site of construction, this research sought to address two central questions: what factors, such as environmental resources, influenced Captain Pendleton to choose American River as a location to construct Independence, and what were the different types of timbers available to the shipbuilders of Independence? As part of answering these questions, the field crew initiated a vegetation survey to sample prominent timber specimens. This archaeological survey provided a valuable source of information on several levels. The survey represented the first archaeological survey conducted in the American River area, and this cultural assessment provides a baseline for future studies and management. This study was also one of the first studies to attempt to locate such an ephemeral shipbuilding site. The knowledge gained from the investigation could provide a foundation for similar studies that target short occupation ship construction sites.

Modelling channel partners’ opinions to achieve value-based relationship

PurposeThe present competitive marketing environment demands effective role of distribution channels to create and develop a value-based infrastructure where companies can easily distribute their products into the consumers’ market. Relationship bonding between the channel partners and the company strengthens marketing efficiencies of the distribution function, which is supported by policies of the companies relating to joint business actions and value sharing. Both the tangible functional value and emotional functionalities play a vital role in the continuous success and the growth of distribution channel. The purpose of this paper is to understand the value-based distribution channel relationship for greater channel equity in fast-moving consumer goods (FMCG) sector.Design/methodology/approachThe present study used a survey design to collect data from 156 FMCG channel members selected through stratified random sampling procedure. A five-point Likert-type scale was personally administered to obtain participants’ responses. Data were analysed using the Relative to an Identified Distribution (RIDIT) approach.FindingsThe findings of the current research paper have demonstrated that in the current competitive marketing environment, only the functional values are not enough. This research paper identifies that there is a strong need of emotional touch and linkages which leads to a symbiotic channel–company relationship and commitments in FMCG industry.Originality/valueThe present research is an original and innovative thought process of evaluating factors influencing the value-based distribution channel relationship for greater channel equity pertaining to FMCG industry by using the RIDIT approach.