Marketing data analysis by dual scaling

International Journal of Research in Marketing ◽

10.1016/0167-8116(88)90037-7 ◽

1988 ◽

Vol 5 (3) ◽

pp. 151-170 ◽

Author(s):

Shizuhiko Nishisato ◽

Wolfgang Gaul

Keyword(s):

Data Analysis ◽

Dual Scaling ◽

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An Approach to Marketing Data Analysis: The Forced Classification Procedure of Dual Scaling

Journal of Marketing Research ◽

10.2307/3172592 ◽

1990 ◽

Vol 27 (3) ◽

pp. 354 ◽

Author(s):

Shizuhiko Nishisato ◽

Wolfgang Gaul

Keyword(s):

Data Analysis ◽

Dual Scaling ◽

Classification Procedure ◽

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An Approach to Marketing Data Analysis: The Forced Classification Procedure of Dual Scaling

Journal of Marketing Research ◽

10.1177/002224379002700309 ◽

1990 ◽

Vol 27 (3) ◽

pp. 354-360 ◽

Author(s):

Shizuhiko Nishisato ◽

Wolfgang Gaul

Keyword(s):

Data Analysis ◽

Dual Scaling ◽

Classification Procedure ◽

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Criteria for choosing a call tracking service for marketing data analysis

Маркетинг и маркетинговые исследования - Marketing and Marketing Research ◽

10.36627/2074-5095-2021-4-4-290-299 ◽

2021 ◽

Vol 4 ◽

pp. 290-299

Author(s):

Александр Хан

Keyword(s):

Data Analysis ◽

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Book Review : Elements of Dual Scaling: An Introduction to Practical Data Analysis

Applied Psychological Measurement ◽

10.1177/014662169401800409 ◽

1994 ◽

Vol 18 (4) ◽

pp. 379-382

Author(s):

Yoshio Takane

Keyword(s):

Data Analysis ◽

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Elements of Dual Scaling: An Introduction to Practical Data Analysis.

Journal of the American Statistical Association ◽

10.2307/2291181 ◽

1995 ◽

Vol 90 (429) ◽

pp. 395 ◽

Author(s):

Jacqueline J. Meulman ◽

Shizuhiko Nishisato

Keyword(s):

Data Analysis ◽

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Elements of Dual Scaling: An Introduction to Practical Data Analysis

Journal of Marketing Research ◽

10.2307/3151991 ◽

1995 ◽

Vol 32 (3) ◽

pp. 382

Author(s):

Paul E. Green ◽

Shizuhiko Nishisato ◽

M. Greenacre ◽

J. Blasius

Keyword(s):

Data Analysis ◽

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A Neural Network Approach to Pattern Recognition in Marketing Data Analysis: An Analysis of Both the Positive and Negative Aspects of System Performance

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-13159-7_134 ◽

2014 ◽

pp. 607-611

Author(s):

Roger Gomes ◽

Richard M. Reese

Keyword(s):

Neural Network ◽

Pattern Recognition ◽

Data Analysis ◽

System Performance ◽

Network Approach ◽

Neural Network Approach ◽

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Dual Scaling and Geographical Data Analysis.

Kikan Chirigaku ◽

10.5190/tga.49.105 ◽

1997 ◽

Vol 49 (2) ◽

pp. 105-108

Author(s):

Kenji Higashi

Keyword(s):

Data Analysis ◽

Dual Scaling ◽

Geographical Data

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Evaluating Machine Learning Algorithms for Marketing Data Analysis: Predicting Grocery Store Sales

Communication Software and Networks - Lecture Notes in Networks and Systems ◽

10.1007/978-981-15-5397-4_17 ◽

2020 ◽

pp. 155-163

Author(s):

Deepa Rani Gopagoni ◽

P. V. Lakshmi ◽

Ankur Chaudhary

Keyword(s):

Machine Learning ◽

Data Analysis ◽

Learning Algorithms ◽

Grocery Store ◽

Machine Learning Algorithms ◽

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Interactive Genetic Algorithm Based Feature Selection and Its Application to Marketing Data Analysis

Feature Extraction, Construction and Selection ◽

10.1007/978-1-4615-5725-8_24 ◽

1998 ◽

pp. 393-406 ◽

Author(s):

Takao Teranol ◽

Yoko Ishino

Keyword(s):

Genetic Algorithm ◽

Feature Selection ◽

Data Analysis ◽

Interactive Genetic Algorithm ◽

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