MEDICAL SERVICES XIII WINTER OLYMPIC GAMES LAKE PLACID, NEW YORK

Author(s):  
Edward G. Hixson
2012 ◽  
Vol 5 (1) ◽  
pp. 87-108 ◽  
Author(s):  
John Vincent ◽  
Jane Crossman

This study compared how The Globe and Mail and The New York Times covered the Canadian and U.S. women’s and men’s ice hockey teams competing in the 2010 Winter Olympic Games. A content-analysis methodology compared the amount and prominence of coverage devoted to the women’s and men’s teams. Each newspaper provided more coverage of the men’s teams and to its own national teams, particularly in prominent locations. Textual analysis was used to analyze how the gendered themes intersected with national identity in the narratives. Theoretical insight was drawn from Connell’s theory of gender–power relations, Anderson’s concept of the imagined community, and Hobsbawm’s theory of invented traditions. Four themes emerged: the future of hockey at the Winter Olympic Games, postgame celebrations, gendered discourses, and the importance of the gold-medal games. A discussion of each theme is presented.


2020 ◽  
pp. tobaccocontrol-2019-055333
Author(s):  
Mark Parascandola

Throughout much of the 20th century, cigarette manufacturers have sponsored sporting events and used sports figures in advertising and marketing their products. The United States Tobacco Company (UST) became a sponsor of the 1980 Winter Olympic Games in Lake Placid, New York, allowing the company to place the Olympic emblem on their television and print advertisements and on product packages. This paper reviews the history of UST’s 1980 Olympic sponsorship using records from the IOC, the Lake Placid organising committee and internal tobacco industry documents. At the time, UST was seeking to expand the market for smokeless tobacco products, experimenting with new products and portraying their products as an alternative to smoking. At the same time, commercial sponsorship was becoming increasingly important to the future of the Games. At the time, the International Olympic Committee (IOC) was struggling to implement a policy prohibiting tobacco sponsorship of the Olympic Games. This episode was to be the last time a tobacco company was named an official sponsor of the Olympic Games. However, while subsequent editions of the Olympic Games have adopted policies restricting tobacco industry sponsorship, the reach of these policies is limited across any Olympic organisations. The lack of a comprehensive policy on tobacco advertising and sponsorship associated with the Olympics continues to pose a challenge to efforts to remove tobacco from the Games.


2019 ◽  
Vol 60 (5) ◽  
pp. 474 ◽  
Author(s):  
Kwangmin Kim ◽  
Ji Young Jang ◽  
Gilseong Moon ◽  
Hongjin Shim ◽  
Pil Young Jung ◽  
...  

2021 ◽  
Vol 6 (1) ◽  
pp. 39-47
Author(s):  
Xuefeng Bai ◽  
Hongbum Shin ◽  
Soonhwan Lee

2019 ◽  
Vol 20 (1) ◽  
pp. 127-142
Author(s):  
Taeyeon Oh ◽  
Jihyeon Oh ◽  
Junhee Kim ◽  
Kisung Dennis Kwon

PurposeThe purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent mega-scale international sporting event and, given that the organizing committee (OC) is currently operating, it afforded a unique opportunity to investigate the staff of the organization. To clarify the research questions, this research identified stakeholders of Olympic Games.Design/methodology/approachThe research questions were examined by a stakeholder analysis that measured and compared perceptions conducted according to the stakeholder theory (Freeman, 2010) and previous research (Naraine et al., 2016).FindingsThis study identifies eight stakeholders of the 2018 Winter Olympic Games: the OC, the International Olympics Committee, National Olympic Committee, central government, local government, media, sponsors and non-government organizations. The authors pointed out that public officers are more sensitive to the opinions and movements of community members than private staff. Conversely, the authors found that the private staffs regard the media and influential stakeholders as more important compared with public officers.Originality/valueBased on the findings from the Olympics committee, this study contributes to the academic literature related to sporting events and their stakeholders by providing the most up-to-date identification of stakeholders.


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