Supporting and engaging students through academic library programming

2020 ◽  
Vol 46 (3) ◽  
pp. 102129
Author(s):  
Barbara E. Eshbach
Keyword(s):  
Academic Library ◽  
Library Programming

scholarly journals Incorporating Branded Academic Library Programming to Promote and Showcase Campus Research and Artistic Performances

2016 ◽  
Vol 74 (1) ◽  
Author(s):  
Christian Burris ◽  
Carolyn McCallum ◽  
Molly Keener
Keyword(s):  
Academic Libraries ◽  
Crucial Role ◽  
Academic Library ◽  
Faculty Research ◽  
Access To Resources ◽  
University Campuses ◽  
Lecture Series ◽  
Sponsored Programs ◽  
Broad Array ◽  
Library Programming

Academic libraries play a crucial role in the scholarship cycle. In addition to serving as a traditional study space, a university's community depends on their libraries to acquire and provide access to resources to support the research and instruction interests of faculty and students. In these ways, academic libraries support the cyclical nature of scholarship by collecting resources that are themselves both the tools necessary for generating future scholarship, and the outputs of past scholarship. This article focuses on two successful library-sponsored programs at the Z. Smith Reynolds Library at Wake Forest University. Its Library Lecture Series, which promotes faculty research and scholarship, and its Senior Showcase, which celebrates senior undergraduates’ research, have become a part of the cyclical scholarship cycle. Library-hosted programming that draws attention to the broad array of scholarship created on university campuses offers and provides opportunities for strengthening academic libraries’ relationships with their faculty, staff, student, and community users.

scholarly journals Warning: Children in the Library! Welcoming Children and Families into the Academic Library

2017 ◽  
Vol 32 (2) ◽  
pp. 21 ◽  
Author(s):  
Kathryn Tvaruzka
Keyword(s):  
Public Libraries ◽  
Academic Library ◽  
Reading Program ◽  
At Risk Youth ◽  
Community Members ◽  
Summer Reading ◽  
University Of Wisconsin ◽  
Reading Partners ◽  
Library Programming ◽  
The University

While library programming for children is a staple in most public libraries, it is quite rare in the academic setting. In 2006 the education librarian at the University of Wisconsin-Eau Claire began offering literacy programs in a library that traditionally discouraged children and community members from using its resources. Successful programs now include monthly story time sessions, events for families, and a summer reading program for at-risk youth who participate in the Reading Partners and Upward Bound programs. Positive outcomes include media attention garnered both on and off campus, high attendance at programs, and increased collaboration with campus and community organizations.

Shhh! No talking about retention in the library!

2017 ◽  
Vol 33 (1) ◽  
pp. 24 ◽  
Author(s):  
Heidi Blackburn
Keyword(s):  
Student Retention ◽  
School Administrators ◽  
Academic Library ◽  
Student Attrition ◽  
Retention Rates

Student retention rates have long been a topic among school administrators, but it is an issue barely mentioned in library circles. This article will discuss the role the academic library can play in increasing and maintaining student retention rates on campus. By focusing briefly on four main topics, including reaching out to students early and often, getting them in the library door and getting them to stay, the reader will be able to see the broad picture of how crucial libraries are to fighting student attrition.

Marketing of academic library resources and services

2017 ◽  
Vol 4 (24) ◽  
Author(s):  
Raysh Thomas
Keyword(s):  
Market Segmentation ◽  
Community Involvement ◽  
Academic Library ◽  
Marketing Mix ◽  
Societal Impact ◽  
Positive Perception ◽  
Web Marketing ◽  
Library Resources ◽  
Physical Features

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.

scholarly journals The ACLS survey and academic library service

1987 ◽  
Vol 48 (2) ◽  
pp. 63-69
Author(s):  
Ronald H. Epp ◽  
JoAn S. Segal
Keyword(s):  
Academic Library ◽  
Library Service
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