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Political Ideology Moderates Consumer Response to Brand Crisis Apologies for Data Breaches
Computers in Human Behavior
◽
10.1016/j.chb.2021.106801
◽
2021
◽
pp. 106801
Author(s):
Eugene Y. Chan
◽
Mauricio Palmeira
Keyword(s):
Political Ideology
◽
Consumer Response
◽
Data Breaches
◽
Brand Crisis
Download Full-text
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◽
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