scholarly journals Self-selection and attrition biases in app-based persuasive technologies for mobility behavior change: Evidence from a Swiss case study

2021 ◽  
pp. 106970
Author(s):  
Francesca Cellina ◽  
Giuseppe Vittucci Marzetti ◽  
Marco Gui
Keyword(s):  
Behavior Change ◽  
Self Selection ◽  
Persuasive Technologies ◽  
Mobility Behavior

Finding the Critical Few

2016 ◽  
pp. 127-157
Author(s):  
Paul Donovan
Keyword(s):  
Regression Analysis ◽  
Behavior Change ◽  
Transfer Of Learning ◽  
Learning Transfer ◽  
Development Program ◽  
Training Transfer ◽  
Assessment Report ◽  
Evaluation Practice ◽  
Successful Case

The purpose of this chapter is to describe a successful case study of evaluation and learning transfer in a Global CRO (ICON) located in Dublin, Ireland. The case study focuses on a management development program entitled Management Essentials Two. The evaluation element of the exercise engaged the theories of Kirkpatrick and Phillips as a fundamental approach. The outcomes of the program that were measured included Levels one, two and three of both models. Post program behavior change was selected as a measure of transfer. In a departure from standard evaluation practice the case study employed an original inventory, “System of Training Transfer Assessment Report” (STAR), to measure the factors leading to transfer (Donovan & Darcy, 2011). Regression analysis was used to identify four factors that were critical to transfer of learning at ICON. Lessons for ICON, practitioners, and researchers are drawn.

scholarly journals The Saturation + Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

2015 ◽  
Vol 3 (4) ◽  
pp. 544-556 ◽  
Author(s):  
Joanna Murray ◽  
Pieter Remes ◽  
Rita Ilboudo ◽  
Mireille Belem ◽  
Souleymane Salouka ◽  
...  
Keyword(s):  
Behavior Change ◽  
Burkina Faso ◽  
Child Survival ◽  
Radio Campaign

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

2005 ◽  
Vol 11 (2) ◽  
pp. 58-63 ◽  
Author(s):  
Ulf Hjelmar
Keyword(s):  
Behavior Change ◽  
Social Marketing ◽  
Research Tool ◽  
Environmentally Sustainable ◽  
Conversion Model

This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citizens are committed to different forms of behavior and the success of social marketing depends upon the ability to change this commitment. This is illustrated in a case study about environmentally sustainable behaviors that is analyzed using a research tool, the Conversion Model™, based on the concept of commitment.

scholarly journals Does Gamified Educational Systems Change Students’ Learning Behaviors? A Case Study with Postgraduate Students

RENOTE ◽  
2018 ◽  
Vol 16 (2) ◽  
Author(s):  
Wilk Oliveira dos Santos ◽  
Armando Toda ◽  
Seiji Isotani ◽  
Ig Ibert Bittencourt
Keyword(s):  
Behavior Change ◽  
Educational System ◽  
Digital Technologies ◽  
Qualitative Approach ◽  
Educational Systems ◽  
Learning Behavior ◽  
Postgraduate Students ◽  
Qualitative Approaches ◽  
Better Than

In the last few years, gamification studies have increased in the field of education and digital technologies, showing different results on the use of gamified educational systems in relation to students’ learning aspects. These studies, however, often keep the focus on quantitative or qualitative approaches directly related to student learning, without considering students’ perceptions of the gamification design and how the gamification design aspects of the system can influence positively the students’ behavior change. Therefore, this study compared a gamified with a non-gamified version of an educational system, through a mixed (quantitative and qualitative) approach to identify if gamified educational systems are better than non-gamified educational systems to provide positive students’ learning behavior change. The results confirmed that the gamified educational system was more effective than the non-gamified system.

scholarly journals Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study

2020 ◽  
Vol 4 ◽  
pp. 141
Author(s):  
Dominique Meekers ◽  
Chidinma Onuoha ◽  
Olaniyi Olutola
Keyword(s):  
Family Planning ◽  
Behavior Change ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Current Method ◽  
Behavior Model ◽  
Health Providers ◽  
Change Models ◽  
New Family

The coronavirus pandemic may have harmful effects on use of family planning services. Lockdown regulations make it more difficult for people to visit health providers to obtain information about family planning, to discuss side-effects or problems they are experiencing with their current method, and go out to obtain new family planning supplies (e.g., to renew their contraceptive injection). The inability to earn income during the lockdown may also make family planning products and services unaffordable. As a result, efforts to curb the pandemic may cause unintended interruptions in contraceptive use and may prevent non-users from adopting a contraceptive method. Given these rapidly changing circumstances, it is important that family planning implementers make program adjustments without delay. When a timely programmatic response is of the essence, program implementers need simple behavior change models that can be used to inform programmatic decisions. This paper presents a case study of how DKT/Nigeria applied a behavior change model from persuasive design - the Fogg Behavior Model – to make timely adjustments to their contraceptive social marketing program during the course of the COVID-19 lockdown. Other public health programs, including programs that target health areas other than family planning, may be able to use similar approaches to guide the design of timely and responsive program adjustments.

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