Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

Computers in Human Behavior ◽

10.1016/j.chb.2021.106991 ◽

2022 ◽

Vol 126 ◽

pp. 106991

Author(s):

Na Yu ◽

Yi-Ting Huang

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Mobile Commerce

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An Empirical Study on the Effects of Country of Origin on Purchase Intention for Luxury Vehicle Brands : Focusing on the Market of Mercedes-Benz

The Journal of Internet Electronic Commerce Resarch ◽

10.37272/jiecr.2019.04.19.2.1 ◽

2019 ◽

Vol 19 (2) ◽

pp. 1-17

Author(s):

Wonjong Kim

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Country Of Origin

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An Empirical Study of Key Factors Influencing Consumer’s Purchase Intention Towards Electric Vehicle in Bangkok Metropolis, Thailand

SSRN Electronic Journal ◽

10.2139/ssrn.3497384 ◽

2019 ◽

Author(s):

Korakrich Montian ◽

Nanthi Suthikarnnarunai ◽

Wanchai Rattanwong

Keyword(s):

Empirical Study ◽

Electric Vehicle ◽

Purchase Intention ◽

Key Factors ◽

Factors Influencing

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Influence of On-line Brand Experience on Purchase Intention: An Empirical Study of Non-standardized Commodity

2010 Third International Symposium on Electronic Commerce and Security ◽

10.1109/isecs.2010.75 ◽

2010 ◽

Author(s):

Chen Pang ◽

Xiaofen Ji

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Brand Experience ◽

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Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study

Journal of Marketing Management (JMM) ◽

10.15640/jmm.v3n1a4 ◽

2015 ◽

Vol 3 (1) ◽

Author(s):

R.K. Thilina Karunanayake ◽

Dr. W.M.C Bandara Wanninayake

Keyword(s):

Sri Lanka ◽

Empirical Study ◽

Purchase Intention ◽

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Research on the Influence of the Brand Origin Image on Consumer Purchase Intention - An Empirical Study Based on the Laptop Student Market

Proceedings of the 7th International Conference on Management, Education, Information and Control (MEICI 2017) ◽

10.2991/meici-17.2017.140 ◽

2017 ◽

Author(s):

Ze Gao

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Consumer Purchase Intention

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Empirical Study of the Influences of Different Types of Nostalgic Advertisements on Mechanism of Action of Purchase Intention

Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science ◽

10.2991/lemcs-15.2015.282 ◽

2015 ◽

Author(s):

Hongping Fei ◽

Jianfei Hua ◽

Rong Gong

Keyword(s):

Empirical Study ◽

Mechanism Of Action ◽

Purchase Intention ◽

Different Types

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Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

2011 IEEE Colloquium on Humanities, Science and Engineering ◽

10.1109/chuser.2011.6163860 ◽

2011 ◽

Author(s):

Mahiah Said ◽

Faridah Hassan ◽

Rosidah Musa

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Country Of Origin ◽

Food Products ◽

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An empirical study of service quality and tourist loyalty in the tourism mobile commerce

2011 International Conference on E-Business and E-Government (ICEE) ◽

10.1109/icebeg.2011.5881730 ◽

2011 ◽

Author(s):

Runhua Peng ◽

Li Xiong ◽

Zhenqing Yang

Keyword(s):

Empirical Study ◽

Service Quality ◽

Mobile Commerce

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An empirical study on effects of electronic word-of-mouth and Internet risk avoidance on purchase intention: from the perspective of big data

Soft Computing ◽

10.1007/s00500-019-04300-z ◽

2019 ◽

Vol 24 (8) ◽

pp. 5713-5728 ◽

Author(s):

Yu-Hsi Yuan ◽

Sheng-Hao Tsao ◽

Jiin-Tian Chyou ◽

Sang-Bing Tsai

Keyword(s):

Big Data ◽

Empirical Study ◽

Purchase Intention ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

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An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India

International Journal of Business Innovation and Research ◽

10.1504/ijbir.2020.105982 ◽

2020 ◽

Vol 21 (4) ◽

pp. 509

Author(s):

Ananth Srinivasan Kripesh ◽

H. Mahesh Prabhu ◽

K.V. Sriram

Keyword(s):

Empirical Study ◽

Purchase Intention ◽

Online Shopping ◽

Product Information ◽

Perceived Usefulness

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