Do ethics classes influence student behavior? Case study: Teaching the ethics of eating meat

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

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A Case Study Into the Effects of Implementing Web-Based Instructional Technology in a Primary School Classroom in Trinidad and Tobago

Redesigning Teaching, Leadership, and Indigenous Education in the 21st Century - Advances in Educational Technologies and Instructional Design ◽

10.4018/978-1-7998-5557-6.ch004 ◽

2021 ◽

pp. 73-90

Author(s):

Gena Mae Mohammed

Keyword(s):

Primary School ◽

Trinidad And Tobago ◽

Student Behavior ◽

Successful Implementation ◽

Information Communication ◽

Web Based ◽

Technological Infrastructure ◽

The Public ◽

School Classroom

Redesigning teaching for the 21st century in Trinidad and Tobago involves several mechanisms to be put in place to ensure our students are equipped with competencies and skills to lead a sustainable life. One such mechanism is the implementation of computer and web-based technologies in the public primary school classroom. Traditionally, computers are not used within the classroom for learning; neither are computing nor Information Communication Technology (ICT) taught as subject areas. The case study presented in this chapter explores the effects of implementing web-based technology into classroom instruction. Specifically, it was implemented into the Language Arts classroom to help students to develop grammar skills in their writing tasks. The research found three effects: 1) an established technological infrastructure needs to be in place for successful implementation, 2) the role of technology on student learning, and 3) the influence of technology on student behavior in the classroom.

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