scholarly journals Effects of information quality on information adoption on social media review platforms: Moderating role of perceived risk

2021 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Guoyin Jiang ◽  
Fen Liu ◽  
Wenping Liu ◽  
Shan Liu ◽  
Yufeng Chen ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Information Quality ◽  
Moderating Role ◽  
Media Review ◽  
Information Adoption

Conceptualisation of Role of Social Media Engagement in Influencing Purchase Behaviour of Gen Y: Role of Trust and Risk

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Anu Rani
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Gen Y ◽  
Social Media Engagement ◽  
Antecedents And Consequences ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.

scholarly journals What Determines Young People to Follow Influencers? The Role of Perceived Information Quality and Trustworthiness on Users’ Following Intentions

2020 ◽  
Vol 22 (3) ◽  
pp. 5
Author(s):  
Delia Balaban ◽  
Ioana Iancu ◽  
Maria Mustățea ◽  
Anișoara Pavelea ◽  
Lorina Culic
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Information Quality ◽  
Online Behavior ◽  
Advertising Industry ◽  
Perceived Trust ◽  
Positive Attitudes ◽  
The Relationship ◽  
Moderating Role

Social media is associated with the rise of new types of celebrities called influencers, who share their current experiences and ideas and often endorse brands. Developing and keeping a large community of followers is one of the most important goals of influencers. The size of their audiences is one of the elements that make them relevant to the advertising industry. The main objective of the present research is to explore the mechanism that determines users’ online behavior related to influencers, such as following them on social media. Moreover, the study examined the role of the perceived information quality and of the perceived trust of the influencers in shaping audiences’ attitudes toward influencers. The moderating role of the frequency of Instagram and YouTube use on the relationship between perceived information quality and trustworthiness was explored by conducting an online survey (N=1088). The main takeaway from the study is that influencers who want to grow their audiences have to create perceived quality content. This can contribute to both positive attitudes and the development of trust. Also, the frequency of Instagram use has a small moderating role, while the frequency of YouTube use has no effects on the trustworthiness of the influencers.

scholarly journals Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 478 ◽  
Author(s):  
Muddasar Ghani Khwaja ◽  
Saqib Mahmood ◽  
Umer Zaman
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Structural Equation ◽  
Information Quality ◽  
Purchase Intentions ◽  
Online Information ◽  
Argument Quality ◽  
Social Media Networks ◽  
Comprehensive Framework ◽  
Information Adoption

The study focuses on the canvas of online information transmission that has expanded exponentially. Especially due to social media networks, consumers have been exposed to significant amounts of disinformation, misinformation and actual information. Electronic word-of-mouth (eWOM) on social media networks has been facilitating swift information spread. Henceforth, it has become increasingly problematic for consumers to adopt authentic information and differentiate between marketers-generated content and user-generated content. The study aims to unfold the factors that lead to the information adoption that consequently motivates consumers to purchase products and services. The research study provides a comprehensive framework to re-configure factors that lead to consumers’ purchase intentions in the digital economy. Respondents of the study were those individuals who have been buying products online. The theoretically knitted causal relationships were estimated using a structural equation modelling (SEM) technique. The results indicate that trust inclination and information adoption sequentially mediate relationships between information quality, information usefulness, perceived risk and argument quality with purchase intentions.

Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search

2022 ◽  
Vol 101 ◽  
pp. 165-175
Author(s):  
Valter Afonso Vieira ◽  
Marcos Inácio Severo de Almeida ◽  
Thomas Frank Schreiner
Keyword(s):  
Social Media ◽  
Moderating Role

How to build employees' relationship capital through different enterprise social media platform use: the moderating role of innovation culture

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang ◽  
Ge Zhang
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Content Type ◽  
Enterprise Social Media ◽  
Work Related ◽  
Innovation Culture ◽  
Social Media Platforms ◽  
Relationship Capital ◽  
Moderating Role

PurposeThe purpose of the present study is to build a research model to study how the use of different enterprise social media platforms affects employees' relationship capital, and the moderating role of innovation culture is also examined.Design/methodology/approachStructural equation modeling was performed to test the research model and hypotheses. Surveys were conducted in an electronic commerce company in China that uses different social media platforms, generating 301 valid responses for analysis.FindingsFirst, private social media used for work-related purposes can contribute to employees' relationship capital, and public social media QQ used for work-related purposes can contribute to employees' communication quality. WeChat used for social-related purposes has a positive effect on employees' information exchange. Second, innovation culture acts as a positive moderator between work-related media use and employees' information exchange, while innovation culture acts as a negative moderator between social-related WeChat use and employees' information exchange. Third, innovation culture acts as a positive moderator between work-related QQ use and employees' trust, while innovation culture acts as a negative moderator between social-related QQ use and employees' trust.Originality/valueFirst, this paper contributes to the information system (IS) social media literature by studying the effect of the use of different enterprise social media platforms used for different purposes on employees' relationship capital. Second, the authors contribute to relationship capital theory by clarifying that use of public and private social media platforms for social- and work-related purposes is an important driver of the formation of employees' relational capital. Third, the present study also contributes to enterprise social media literature by confirming that innovation culture acts as a different moderator between use of different enterprise social media platforms and employees' relationship capital.

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